Senior Acquisition Associate, Influencer Partnerships

Who We Are

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You'll Come In

The Senior Acquisition Associate, Influencer will support and drive TFD's influencer marketing program. Reporting to the Acquisition Manager, Partnerships, this role will focus on growing influencer partnerships to increase brand recognition, trust, authority, and ultimately, customer acquisition while reinforcing TFD's industry leadership by aligning with partners who authentically share our values and mission. You will be responsible for building strong relationships with partners, with a focus on emphasizing the importance of developing long-term and meaningful connections with partners and their audiences. 

As a successful Senior Acquisition Associate, Influencer, you should have solid communication and negotiation abilities, be comfortable with cross-functional collaboration, and demonstrate a high level of organization. You should understand the importance of proprietary information and confidentiality while ensuring partners have the right context to work with us. This person will also have a strong intuition for managing risk, be naturally analytical, and can leverage data to triangulate and understand customer and prospective customer behavior and improve their experiences, and always has this top of mind. 

Additionally, your eagerness to learn and an excitement for tackling challenges will be a key element of success as you become the primary contact for existing influencer partnerships, and transition to sourcing and assessing new potential partners, optimizing efficiencies with current relationships, and being a reliable source for data, insights, and strategic direction in your channel.

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing:  Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions:  We know that no interaction exists in a silo and therefore understand how important every single one is.  We ensure our strategy sets prospective and new customers up for success and drives long-term retention.  We answer questions and address problems early and proactively.  We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

How You'll Make An Impact

• Drive the development and ongoing management of influencer partnerships, from initial outreach to ongoing engagement, ensuring an exceptional experience with our brand from end to end.
• Partner with various internal groups to align all partnerships with our brand values, messaging, and mission to ensure alignment with broader business goals.
• Utilize your analytical skills to dive into performance metrics regularly while also launching and taking the lead on analyses, using insights to suggest improvements and optimizations.
• Assist in managing budgets and own the reconciliation of monthly books with cross-functional stakeholders.
• Design creative experiments that drive tangible results and provide clear explanations to internal and external partners for any deviations.
• Work alongside the cross-functional groups to develop quarterly OKRs that expand our mission, ensuring that these priorities can be effectively communicated to our partners explaining the “why” to our decisions. 
• Stay on top of marketing and industry trends, delivering these insights to the group for the betterment of our program. 

We're Excited About You Because

• You have 3+ years of experience managing influencer relationships and a proven ability to build genuine relationships with creators.
• You’re customer-centric – you consider both short and long-term implications of every decision and crave learning about our ever-changing customer mix.
• You're a skilled communicator - you have the ability to absorb and distill complexity into simple terms to drive decision-making and are able to tailor your approach based on the audiences you’re communicating with.
• You can build strong cross-functional relationships, effectively facilitate discussions and drive consensus.
• You’re current on social media trends, including knowing when to plug into culturally relevant moments, and actively seek the right platforms to show up on to reach mass audiences. 
• You excel in problem-solving and can prioritize tasks effectively while sourcing feedback from internal and external partners as a method to continuously improve partnerships at The Farmer’s Dog.
• You're data-guided, love diving into analytics, and use insights to inform your decisions (experience with Excel or Looker is a plus). You believe in data flexibility.
• You’re proactive, thrive in a fast-paced and ambiguous environment, are naturally curious and a proactive self-starter, constantly on the lookout for new opportunities and solutions.
• You love dogs.

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our Belonging Philosophy:

Our company’s mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization, we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we’re committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

A Few of Our Best Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO 
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $82,000 - $95,000USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

Equal Employment Opportunity Statement

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.

Reasonable Accommodations

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.  If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humansops@thefarmersdog.com.