Senior Marketing Manager - Europe

Job Summary and Purpose:

We are looking for an experienced Senior Marketing Manager to drive the adoption of Zio ® Monitor, a newly launch Cardiac Monitoring Solution, in four European markets: Austria, Netherlands, Spain & Switzerland. 

We are a small team of likeminded people, with extensive experience in bringing innovative medical technologies to markets globally. Our work environment is fast-paced and collaborative. Most of all, we are passionate about improving the quality of healthcare delivery as well as the patient experience.

This is a unique opportunity for a marketing professional to shape the international marketing function. If you are experienced in driving adoption of medical innovations regionally or globally, are equipped with a solution-oriented mindset, and thrives in an entrepreneurial environment, we are looking for you!

Please note: This role is remote; however, it is exclusively open to candidates residing in Switzerland.

Responsibilities

• Create the Marketing Strategy and tactical plans to drive adoption of Zio Monitor in Austria, Netherlands, Spain & Switzerland.
• Develop in-depth marketing knowledge of the cardiac Arrhythmia Monitoring space by gathering market intelligence, competitive information, and key trends to inform the organization and help shape marketing strategies.
• Work closely with the Sales organisation to understand market needs and development of sales materials & training.
• Develop and maintain sales support materials, including brochures, videos, animations, presentations, product, and competitive briefs
• Build strong relationships cross functionally and across geographies to achieve the business objectives
• Drive multi-channel campaigns in partnership with global communications and creative partner(s) and vendors using a metrics-based approach to measure effectiveness.
• Design and support implementation of Medical Educational program in collaboration with Medical Affairs and external partners.
• Maintain strong customer relationships with KOLs, societies, and advocacy groups; identify thought-leaders.
• Lead conference and trade show strategy and planning for the region.
• Identify forecast and demand plan inputs, working with Sales, Operations and Finance partners
• Manage marketing budgets and ensure efficient allocation of resources

About you: 

Required:

• Bachelor’s degree in business, marketing, or science-related field.
• Solid professional experience in marketing or related field in MedTech, medical device, consumer Digital Health, or other life sciences industry
• Product launch experience, with a track record of success
• Experience in working with teams cross-functionally across different geographies
• Experience with both traditional and digital marketing, including DTC and performance marketing
• Creative, entrepreneurial, self-directed problem-solver, who functions well in a fast-paced environment
• Intellectual curiosity and the desire to continuously improve
• Excellent verbal and written communication and presentation skills
• Global outlook and experience in cross-cultural business environment
• In-depth understanding of driving adoption of MedTech in healthcare systems
• High degree of initiative, judgment, decision-making, to drive multiple projects
• Ability to analyze complexity and simplify it into clear action plans
• Well organized with excellent follow-up skills
• Excellent analytical and problem-solving skills
• Ability to make effective and persuasive presentations on complex topics to various internal and external stakeholders
• An ability to travel dependent upon location and demands of the business
• Achieves strategic customer objectives defined by company management.
• Maintains high customer satisfaction ratings that meet company goals
• Fluent in English

Desirable:

• MBA
• Experience in cardiology, cardiac arrhythmia markets and digital health
• CRM experience (in a Sales or a Marketing capacity) and sales experience is a plus
• Product launch experience in MedTech preferred
• Experience in both upstream and downstream capacities
• Fluent in German or another language

What’s in it for you:

iRhythm provides excellent benefits including Health insurance, Pension Fund with employer contribution, Federal supplemental accident offering occupational and non-occupational accidents, Supplementary accident insurance, Enhanced Daily Sickness disability benefit offering and Monthly Health Stipend.

In order to be eligible for our position, kindly provide your CV/resume and response to the application questions in written English.

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