Audience Growth Lead, Sr. Manager, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.

In this role, you will act as a category owner for our most strategic audiences/music genres and contribute to our Fandom strategy. You will lead plans to grow customer count as well as build new revenue streams. You will lead a small team, and collaborate cross-functionally (locally and globally). Your focus will be (roughly) 60% focused on delivering and optimizing our existing roadmap, building mechanisms to help us scale, and 40% will be focused on experimenting and eventually launching a new business model.

You will build a vision and strategy for strategic audiences, through a deep understanding of customer needs, and industry trends. You will contribute to building stronger industry and artist relationships and drive critical content strategy recommendations to create a flywheel effect. You will consistently bring strong, data-driven business and strategic judgment to decisions as the industry and audience evolve. An interest and understanding for music, and in particular J-Pop and K-Pop, is a plus.

Key job responsibilities
- Build, and execute marketing and content plans including measurement, post-mortems and playbooks
- Influence and collaborate with local and global teams to accelerate growth of audiences
- Establish and track key performance indicators (KPIs) and goals to measure growth and success of initiatives
- Develop and implement comprehensive growth strategies aligned with company goals and market opportunities
- Understand and track industry trends to build stronger industry relationships and collaborate with consumer insights and BI teams to build data and insights driven plans
- Build mechanisms to enable cross-functional collaboration, prioritization, speed to market and maximum impact
- Lead and inspire the team through a clear vision, and coaching
- Coach direct reports and mentees to foster a growth mindset and inclusive work environment- Bachelor's degree
- 5+ years of marketing or business management experience leading product or digital services
- Strong interpersonal and communication (including experience communicating with both technical and non-technical stakeholders) across multiple teams.
- Ability to deliver on multiple deadlines and prioritize as a self-directed individual
- Experience of operating and collaborating in a fast-paced, cross-functional matrixed organization.
- Business level proficiency in spoken and written English & Japanese - Strong analytical and structured problem-solving skills.
- Extensive digital marketing experience with consumer facing brands
- Experience with subscription business, consumer products, media and/or e-commerce
- Intuition for customer communication voice and content marketing
- Passion for music and technology and the confluence of the two

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