Udemy

Paid Search Senior Associate

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Mexico City, Mexico

9h ago

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Job Description

On-site

About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

Hybrid work

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, and Melbourne. This hybrid position requires two days per week in the office at the nearest hub. Learn more about us on our company page.

About you

As a Paid Search Senior Associate applicants should have at least 3 years managing Google Ads or Microsoft Ads search accounts. Candidates ideally have experience managing multi-language, multi-country accounts, with budgets under management near or exceeding $1 million USD per year. All candidates must be conversationally fluent in both English and Spanish. At a minimum, candidates must be familiar with managing Google Search Ad Campaigns, particularly Dynamic Search Ad (DSA) campaigns. Experience managing and deploying pMax, Demand Gen, or YouTube campaigns is a plus. In addition to technical search skills, ideal candidates will be avid learners, strong communicators, proactive, and accountable to delivering significant results.

About this role

As a Paid Search Senior Associate on Udemy’s D2C paid search team based in Mexico City, you’ll contribute to Udemy’s learner acquisition efforts, primarily in LATAM. You’ll be tasked with directly contributing to Udemy’s mission of improving lives through learning by reaching and inspiring new learners to upskill and advance in their careers with Udemy.

What you'll be doing

Create, optimize, and scale at least $3 million in annual paid search investment across Google Ads and Microsoft Ads to maximize program growth.
Monitor, analyze, and report on channel performance using a diverse set of in-platform and internal metrics; present insights to internal stakeholders and upward to leadership.
Design, set up, and evaluate experiments on messaging, targeting, and site experience testing; suggest next steps and future tests based on learnings.
Partner with Product, Engineering, and Decision Science teams to improve eventing signals, marketing measurement, automation, and ad-level or on-site personalization.
Collaborate with acquisition channel managers on cross-channel strategies.
Manage relationships with ad agencies, Google, and Bing account teams.

What you’ll have

Familiarity with D2C Google Ads accounts focused on purchases or direct consumer sales, Smart-bidding or mCPC management towards seasonal sales targets, with particular emphasis on key periods of elevated seasonality.
Familiarity with accounts in multiple languages, or multiple countries. Experience working with centralized or 3rd party creative teams or vendors for localized text, image, or video creative.
Advanced familiarity and specialized skills with tools like spreadsheets, including advanced analytics and formula usage (XLOOKUP, INDEX & MATCH, SUMIFS, INDIRECT) conditional formatting, chart and visual design, and presentation of data insights via decks, documents, or other types of presentations.
Advanced familiarity with either DSA, YouTube, pMax, Demand Gen, or Display-based prospecting and remarketing campaigns, as well as providing feedback on creatives for use in Google Ads media inventory.

About your Skills

Paid Search & Performance Marketing: You manage multi-language, multi-country accounts with budgets near or exceeding $1M/year, leveraging advanced strategies to drive significant results.
Consulting: You are able to diagnose the root cause of performance gaps or issues and co-create solutions in partnership with stakeholders.
Influencing: You leverage credibility and relationships to steer cross-functional teams toward the right paid search strategies, and guide related teams through changes to practices as new capabilities emerge.
Data-Driven Decision Making: You apply critical thinking and data-driven insights to evaluate the success or failure of campaigns. You employ a hypothesis-driven approach when testing, and you utilize statistical analyses & methods to conclude results.

At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.

Hiring Compensation Range

$464,000—$580,000 MXN

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.

Our Benefits Start with U

Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits and Ireland Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.

Information regarding data privacy is available within the Udemy Careers Privacy Notice.