[Wattpad] IP Marketing Coordinator, PH (Independent Contract)

Wattpad’s vision is to entertain and connect the world through webnovel stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Representing a tapestry of cultures and languages,  around the world come to Wattpad every month to share and discover stories they can’t find anywhere else. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!

Wattpad is part of the WEBTOON family of brands, the largest storytelling platform in the world that enables creators and users to discover, create, and share stories. With over 24 million creators and ~170 million active users per month, we are truly empowering creation by anyone, for everyone. To read more about our family of Brands, check out our website here. 

The IP Marketing Team’s goal is to create unrivaled demand for Wattpad Originals stories from our top creators by harnessing the power of the Wattpad community and data to build, nurture and grow audiences and fandoms. We then engage and mobilize these audiences to support our creators as a top-tier story’s lifecycle evolves from a Wattpad story into a published book, film, TV series, or other exciting IP formats.

Wattpad is seeking a proactive Marketing Coordinator who is both strategic and innovative. Reporting to the IP Marketing Manager, you will collaborate with team members across the company to launch and support priority stories throughout their lifecycle. In this role, you will assist in implementing innovative strategies and programs to grow IPs at scale and help create the next Big Hits in the Filipino market. 

The ideal candidate is a detail-oriented marketer who blends analytical skills with creative thinking. You will collaborate across teams to support the execution of lifecycle marketing campaigns and initiatives that activate the entire reader funnel—focusing on awareness, engagement, monetization, and retention. With strong organizational and communication skills, you will ensure that initiatives run smoothly and contribute to the growth of priority creators and stories.