Director, Account-based Marketing

At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.

 

We’re building something new—and we’re looking for a builder. As the Director of ABM, you won’t just be inheriting an existing playbook; you’ll be writing it. This role will lead the creation of our Account-Based Marketing (ABM) Center of Excellence and develop cross-functional programs that deeply engage our highest-value accounts across the buyer journey.

You’ll drive strategy and execution for personalized, multi-threaded ABM programs across channels, partnering closely with Field Marketing, SDRs, Sales, Product Marketing, and RevOps. From digital air cover to 1:1 experiences, you’ll launch and scale programs that blend creativity, operational rigor, and measurable impact.

If you’re a strategic thinker who thrives in ambiguity, has a bias for action, and can translate complex ideas into compelling campaigns—this is your moment.

What You’ll Do:

Build & Lead the ABM Function

• Define the strategy, goals, and roadmap for a new ABM Center of Excellence.
• Establish scalable frameworks for 1:1, 1:few, and 1:many programs in partnership with sales and field marketing.
  
  

Evangelize the role of ABM internally and serve as a strategic partner to Sales, Field Marketing and GTM leadership.

Campaign Strategy, Creativity & Execution

• Concept and launch creative ABM campaign ideas that stand out, drive engagement, and convert high-value accounts.
• Act as a hands-on ABM campaign lead—craft and refine high-impact copy across paid media, personalized account pages and outbound prospecting campaigns.
• Serve as a strong final approver and content coach, ensuring ABM assets are on-brand, on-message, and optimized to perform.
• Partner with SDRs to orchestrate outbound plays that align with marketing signals and account intelligence.
• Own key programs that span regions (US & EMEA), segments, and product lines.
  
  

Media & Content Innovation

• Work across digital and paid media platforms (LinkedIn, display, retargeting, etc.) to ensure the right content reaches the right stakeholders at the right time.
• Develop compelling content and experiences that resonate with senior-level decision-makers—think personalized account landing pages, high-impact ads, direct mail, and custom sequences.

Technology & Process Ownership

• Own the ABM tech stack (e.g., PathFactory, Marketo Measure, LinkedIn Ads, Meta, OOH,  ZoomInfo, etc), driving adoption and innovation across campaigns.
• Partner with Marketing Ops to ensure data integrity, campaign orchestration, and accurate reporting across Salesforce and related platforms.
  
  

Evaluate and onboard new technologies and tools that enhance targeting, personalization, and measurement.

Cross-Functional Collaboration

• Serve as the connective tissue between Sales, SDRs, Product Marketing, Field Marketing, and Marketing Ops.
• Align on account prioritization and campaign planning with key stakeholders.
• Share insights and performance data to drive alignment and continuous improvement.
  
  

Measurement & ROI

• Define and track ABM success metrics across the funnel: engagement, coverage, pipeline contribution, velocity, and influenced revenue.
• Partner with analytics and operations teams to refine attribution models and prove the impact of ABM programs.
  
  

Translate data into a clear ROI narrative for GTM leadership—especially in areas that aren't traditionally lead-gen focused.

Team Leadership

• Hire, mentor, and grow a team of ABM strategists and program managers over time.
  
  

Foster a culture of experimentation, collaboration, and results.

What You Bring:

• 7–10 years of experience in B2B marketing with 3+ years owning or leading ABM programs. 3+ years of leadership and budget experience.
• Exceptional writing skills with creative intuition—you bring clarity, energy, and conversion-focused storytelling to every asset.
  You’ve launched creative, integrated campaigns that pushed boundaries and delivered results.
  
• Proven track record of designing and launching successful ABM campaigns that influence pipeline and revenue.
  Deep familiarity with both organic and paid channels, particularly non-event digital and ABM programs
  Comfortable operating across strategic and tactical levels—you can pitch a bold idea to Sales leadership in the morning and QA an account microsite and landing page copy in the afternoon.
  
• Strong understanding of modern marketing and sales tech stacks (Salesforce, LinkedIn Ads, PathFactory, ZoomInfo, etc.).
  Passion for metrics and storytelling—you don’t just report on performance, you tell the story of why it matters.

LI-Hybrid

LI-AP3

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.$160,000—$220,000 USD

About us: 

ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

 

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.