Director, Brand and Communications

Introduction to Demandbase: 

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Atlanta, GA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Team

Your new team is responsible for all things brand, communications, content, and creative, powering the Demandbase brand experience and driving inbound, engagement, and pipeline by consistently producing high quality, value-based creative content. The team also serves as an in-house agency that collaborates, creates, and delivers compelling campaigns, programs, and customer experiences. Through earned and owned media channels, the team strengthens Demandbase's position as the only account-based GTM platform designed to radically align sales and marketing teams.  

About the Role 

We are looking for a brand and communications leader with demonstrated experience building, optimizing, and scaling high performance brand marketing and strategic communication programs. This role will lead brand building, public relations, executive communications and thought leadership. 

As a strategic leader and key member of the marketing team, you will drive our differentiated story in the market, value proposition, and messaging, ensuring it resonates with target audiences and aligns with business objectives. You are adept at conducting market research and collaborating directly with business unit leaders to define unique positioning for our service offerings to bring them to market. 

You’ll combine that work with creative thinking and strategy to bring Demandbase to life through integrated brand campaigns that stand out from the competition, supercharge brand awareness, elevate our brand share of voice (SOV), and solidify our reputation as a market leader.

The base compensation range, not including company bonus, is: $166,000 - $220,000

You Will Be

• Developing powerful brand narratives and refining the Demandbase brand strategy, including value proposition, positioning, and messaging, to differentiate the brand in a competitive market
• Creating and executing high-impact, multi-channel brand awareness campaigns that increase visibility and drive growth in brand share of voice (SOV) across key markets
• Defining our public relations and communications strategy and managing our agency partner relationship to drive paid, earned, shared, and owned results 
• Working directly with business unit leaders to build unique narratives and incorporate new offerings and trends into brand positioning and campaigns, including go-to-market and sales materials
• Collaborating with creative, content, digital, and executive teams to produce engaging brand assets that combine best-in-class written and visual storytelling, including digital content, thought leadership, videos, and social media
• Leveraging data and market research to understand audience behavior, trends, and competitive positioning to inform and continue to evolve our brand strategy and service offerings
• Overseeing brand consistency across all touchpoints, ensuring that all internal and external communications align with the brand guidelines and strategy
• Establishing and tracking OKRs and KPIs for brand and comms performance, analyzing results, and adjusting strategies to achieve brand goals
• Identifying and managing strategic partnerships, sponsorships, and collaborations to amplify the Demandbase brand
• Conducting ongoing brand health surveys and activating results through reputation management strategies 

You Must Have 

• 5-7+ years of experience in strategic B2B marketing in a brand- and communications-centric role - bonus points if you have experience with content marketing
• Proven track record of developing brand narratives and positioning and executing successful brand campaigns that drive awareness, engagement, and growth
• Demonstrated experience executing comprehensive communications strategy that is aligned with broader marketing and sales objectives 
• Experience managing an agency, and overseeing all aspects of external communications including media relations, thought leadership, public relations, and executive visibility 
• Media relations experience with a network on press and influencers 
• Experience leading collaboration with leadership to build specific go-to-market positioning
• Exceptional communication and storytelling skills, including strong writing abilities and a deep understanding of visual narrative
• Experience building brand architectures, positioning, and messaging frameworks 
• Strong understanding of digital marketing channels, including social media, content marketing, SEO, and paid media
• Analytical mindset with the ability to leverage data and insights to make informed decisions
• Creative thinking and comfort working in a fast-paced, dynamic environment

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.