Identifies and evaluates industry trends (customer industry verticals, information technology [IT] industry), gathers customer/partner insights. Develops and expands existing impactful relationships with customer and partner architects, C-level technical decision makers (TDMs), and business stakeholders (to the extent that the customer/partner will call for consultation without being prompted). Guides other team members to focus on customer/partner experience through efficient delivery and ensuring a seamless and connected customer experience. Actively listens, creates, and sustains constructive tension and trust with customers/partners by respectfully challenging their decisions and/or areas where they might do more and encouraging them to consider alternative architectures/solutions and approaches. Drives their team in operating and optimizing complex and high-impact situations for strategic customers/partners in collaboration with internal stakeholders. Owns complex customers/partner relationships to anticipate, identify, propose resolution, and lead removal of technical blockers through regular technical reviews and check-ins to accelerate consumption and solution implementations. Proactively uses deep knowledge of the offerings, practices, products, services, solutions, and value propositions of Microsoft and its competitors in customer/partner conversations and to propose and coach others to develop new solutions to scale across multiple customers/partners while demonstrating the business case and presenting alternative scenarios. Leads the adoption of Microsoft offerings based on analysis/differentiation of Microsoft and competitor products to influence the industry-wide direction for specific architecture(s). Leverages market insights to assist leadership in defining global vision by identifying relevant areas in which to drive up-skilling. Leads and may assemble virtual teams around technologies and customer/partner challenges by sharing ideas, insights, and strategic, technical input with technical teams, internal communities across the field, and the larger virtual team across Microsoft using knowledge of Microsoft architectures and their context in the competitive landscape. Connects gaps and patterns across business and technology areas, and drives changes and improvements to existing intellectual property (IP), technologies, and/or processes that enable solutions to scale across customers/partner.