Senior Product Marketing Manager, Packaging and Pricing

About SecurityScorecard:

SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix cybersecurity risks across their digital footprint. 

Headquartered in New York City, our culture has been recognized by Inc Magazine as a "Best Workplace,” by Crain’s NY as a "Best Places to Work in NYC," and as one of the 10 hottest SaaS startups in New York for two years in a row. Most recently, SecurityScorecard was named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023 and to the Achievers 50 Most Engaged Workplaces in 2023 award recognizing “forward-thinking employers for their unwavering commitment to employee engagement.”  SecurityScorecard is proud to be funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV and Riverwood Capital.

About the Role:

SecurityScorecard is seeking an experienced and strategic Senior Product Marketing Manager to drive pricing and packaging strategy for our portfolio of cybersecurity solutions. This is a high-impact role requiring deep expertise in product marketing, pricing models, and go-to-market strategy. The ideal candidate will have a proven track record of driving measurable business results through innovative packaging and pricing strategies, ideally in a B2B SaaS or cybersecurity environment.

As the Senior Product Marketing Manager, you will partner closely with product management, sales, and customer success to ensure our pricing and packaging aligns with customer needs, market trends, and revenue goals. You will also play a key role in communicating the value proposition of SecurityScorecard’s offerings to internal and external audiences, ensuring consistency across all touchpoints.

Key Responsibilities:

Pricing and Packaging Strategy:

• Develop and refine innovative pricing and packaging strategies to drive adoption, customer satisfaction, and revenue growth.
• Conduct in-depth market research to assess pricing models, competitor positioning, and customer preferences.
• Collaborate with product management and finance teams to model and test pricing scenarios.

Product Positioning and Messaging:

• Craft compelling messaging that highlights the value and ROI of SecurityScorecard’s offerings, with a particular focus on pricing and packaging.
• Ensure consistency in messaging across all channels and touchpoints, including sales materials, website content, and customer communications.

Go-to-Market Leadership:

• Lead cross-functional go-to-market initiatives for new pricing models and product packages, ensuring alignment with company objectives and revenue targets.
• Collaborate with sales enablement to create training materials and tools that help sales teams effectively communicate pricing and packaging value.

Customer Insights and Market Analysis:

• Conduct customer interviews, surveys, and win/loss analysis to understand purchasing behavior and pricing sensitivity.
• Use data-driven insights to inform pricing strategies and refine packaging over time.

Sales Enablement and Support:

• Develop sales tools, pitch decks, and calculators to help sales teams articulate the value of SecurityScorecard’s pricing and packaging options.
• Train sales and customer success teams on pricing strategy and key customer-facing messaging.

Collaboration and Influence:

• Serve as the primary point of contact for pricing and packaging strategy, partnering closely with stakeholders across marketing, product, sales, and finance.
• Advocate for customer-centric decision-making in all pricing and packaging discussions.

Qualifications:

• 7+ years of product marketing experience, with a focus on pricing, packaging, or go-to-market strategy in B2B SaaS or cybersecurity.
• Proven track record of developing and launching successful pricing and packaging initiatives that drive revenue and customer adoption.
• Strong analytical skills, with experience conducting market research and modeling pricing scenarios.
• Exceptional communication and storytelling abilities, with the ability to articulate complex concepts in a clear and compelling way.
• Collaborative mindset, with the ability to influence and drive alignment across diverse stakeholders.
• Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
• Experience with cybersecurity, risk management, or related fields is strongly preferred.

Benefits:

Specific to each country, we offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more!

The estimated total compensation range for this position is $150,000 - $220,000 (base plus bonus). Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range. In addition to base salary, employees may also be eligible for annual performance-based incentive compensation awards and equity, among other company benefits. 

SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas, and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex or gender (including pregnancy) gender identity or expression (including transgender status), sexual orientation, age, marital, veteran, disability status or any other protected category in accordance with applicable law. 

We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact talentacquisitionoperations@securityscorecard.io.

Any information you submit to SecurityScorecard as part of your application will be processed in accordance with the Company’s privacy policy and applicable law. 

SecurityScorecard does not accept unsolicited resumes from employment agencies.  Please note that we do not provide immigration sponsorship for this position.   #LI-DNI