Marketing Lead (They/She/He)

If you’re here, it’s because you’re looking for an exciting ride. 

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries. 

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

🤝 Our culture and strong values. 

💪 Our career development philosophy. 

🤝 Our commitment to being a force for good. 

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

As the Marketing Lead for Glovo’s Partner Ads & Promotion, your mission is to set-up data-informed marketing strategies that position Glovo as the go-to growth partner for Restaurants partners. You will orchestrate demand generation, enable Sales success, and elevate our brand presence to accelerate adoption, deliver measurable ROI, and deepen our impact on how advertisers connect with millions of users via the advertising and promotions services available on our platform. Your work will influence thousands of partners and advertisers and hundreds of colleagues globally as part of the Commercial team at Glovo HQ. You will play a crucial role in delivering our business plan, directly contributing to the company's performance worldwide.

THE JOURNEY

In this pivotal role, you will be responsible for: 

Demand & Lead Generation (Primary Focus)

• Design and implement multi-channel lead generation strategies across SEM, social media, email, and paid advertising to attract high-quality leads.
• Optimize marketing automation tools to nurture leads, boost engagement, and fuel pipeline growth.
• Continuously refine campaigns through A/B testing and performance analytics to enhance conversion rates.

Sales Enablement & Collaboration

• Partner closely with Sales to develop effective playbooks for consistent engagement and smooth conversions.
• Create training materials and resources that align cross-functional teams on product benefits and core messaging.

Content Strategy

• Implement a holistic content strategy (whitepapers, blogs, webinars, emails) to educate the market and strengthen brand credibility.
• Craft compelling narratives that showcase unique product benefits and value propositions, resonating with diverse audiences.
• Position Glovo as a trusted growth advisor for Restaurant partners through testimonials, methodologies, and actionable insights.
• Conduct market research and competitive analyses to identify trends, threats, and opportunities that inform product positioning.

Product Launches & Cross-Functional Leadership

• Oversee product marketing plans for high-impact launches, ensuring alignment across Product, Sales, and Marketing.
• Lead cross-functional projects to ensure timely execution of launch deliverables and monitor performance outcomes.

CRM & Organic Growth

• Develop and refine SEO strategies to expand organic reach, boost inbound traffic, and create new revenue opportunities.
• Guide the creation of optimized landing pages, content hubs, and campaigns (social, email) to attract and engage visitors.
• Identify and execute organic tactics that foster sustained advertiser acquisition.

Brand Development & process optimization

• Elevate Glovo Ads & Promotion services, ensuring consistent visual identity, messaging, and tone.
• Seek out PR, partnerships, and sponsorships to enhance visibility and credibility.
• Manage and optimise processes to maximise B2B marketing efforts—including external suppliers—to localise initiatives to regional specification.

Analytics, Reporting & Budget Management

• Define and track KPIs, ensuring all campaigns deliver measurable performance and ROI.
• Provide regular performance insights to leadership, using data to optimize ongoing strategies.
• Manage budget allocations, aligning investments with strategic priorities.

WHAT YOU WILL BRING TO THE RIDE

• 7+ years of Marketing or Media Leadership, preferably in digital advertising, ad tech, or a fast-paced marketplace environment, with a record of quantifiable results.
• Expertise in digital advertising ecosystems, measurement frameworks, incrementality, and attribution.
• Proven success implementing Marketing Automation strategies that drive revenue growth and operational efficiency.
• Exceptional Communication: Skilled at simplifying complex ideas into engaging narratives, visualizations, and presentations for varied audiences. Copywriting is your bread and butter..
• Strategic Execution: Adept at turning high-level visions into actionable plans, balancing speed with precision.
• Stakeholder & Project Management: Organized, deadline-focused, and effective in cross-functional collaborations with Product, Sales, and Ops teams.
• Proven People Leadership: Experience guiding multi-level teams, offering mentorship to direct and indirect reports.
• Data Fluency & Analytical Sharpness: Able to extract insights from extensive data sets, optimize campaigns, and make data-driven decisions (experience with Google Analytics, CRM, and marketing automation).
• B2B & Marketplace Experience: Comfortable marketing to multinational corporations, large companies, and SMEs; ad tech or marketplace background is a plus.
• Ownership & Drive: Proactive in ensuring every campaign, product launch, or piece of content upholds high standards and aligns with business goals.

Nice to Have

• Master Degree in Marketing or Advertising. 
• Experience with marketplace or high-tech companies, media agencies, advertising agencies, or marketing research organizations.
• Familiarity with Google Adwords, Meta Advertising, Amazon Ads, Trade Desk, Adsmovil, or other ad tech platforms.
• Hands-on experience using Looker, Tableau, Google Analytics, Meta Ads Manager, or similar analytics tools.
• Statistical Knowledge: Comfortable with advanced analytics and experimentation frameworks.
• SQL proficiency for data exploration and campaign analysis.

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

• 🌟 An enticing equity plan that lets you own a piece of the action.
• 💪 Top-notch private health insurance to keep you at your peak.
• 🍔 Monthly Glovo credit to satisfy your cravings!
• 💳 Discounts on transportation, food, and even kindergarten expenses.
• 🏊 Discounted gym memberships to keep you energized.
• 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
• 👪 Enhanced parental leave, and office-based nursery.
• 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life? 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!