Demand Generation Associate

Location: London

Start Date: Immediate

The Role

As a Demand Generation Associate in AlphaSights’ Technology & Strategy team, you’ll drive growth from day one by accelerating user demand within a client segment. Collaborating with client service leadership, you'll analyze user behavior to inform and launch initiatives that engage users and achieve impactful commercial results. This role represents a unique opportunity for commercially minded problem-solvers that want a role intersecting data analysis and practical implementation. We seek proactive individuals ready to apply their analytical mindset and creativity to drive our business's growth. 

What You'll Do

• Initiative Ideation & Execution: Craft and launch targeted engagement initiatives across all parts of a user’s lifecycle – prospecting, onboarding, retention, cross-offering, etc
• User Data Analysis: Analyze user behavior to uncover growth opportunities, refine engagement strategies, and develop user personas for targeted engagement efforts
• Process Improvement: Detect opportunities for improvements within existing user engagement processes and rollout new best practices in your client segment
• Reporting on Engagement and Impact: Generate concise reports to monitor user engagement and initiative success, informing strategy adjustments and proving ROI
• User Prospecting: Identify and target high-potential users in prospective accounts
• Executive Engagement: Influence VP+ level leadership, managing relationships and effectively communicating initiative strategies and insights to drive decision-making

Who You Are

• High-achieving with a proven record of academic / internship success; we're searching for individuals with high potential
• Analytical problem solver - you thrive in data-rich environments and love using your technical skills to solve problems
• Effective communicator - you excel at crafting compelling copy that ignites a user's interest to learn more
• Proactive and relentless - your deep passion for your work drives you to navigate obstacles with tenacity, even in ambiguous situations
• Insatiably curious - for you, simply completing a task isn't enough; you strive unyieldingly until you've discovered the best possible solution
• Team-oriented - you believe in the power of collaboration to drive success
• Impact-focused - your approach is consistently outcome-oriented

Technical Skills

• Proficiency in Excel, PowerPoint and Word
• Proficiency in SQL is a plus, but not required
• Experience with campaign tooling is a plus, but not required

AlphaSights is an equal opportunity employer.