The successful candidate in this role will: Maximise the knowledge, capabilities & performance of the digital channel business across defined EMEIA routes to market. Lead the EMEIA Testing and Optimisation program, from hypotheses to analysis - synthesising conclusions into recommendations and scaling the learning to help implement scalable change across the region Help shape ground-breaking and customer-centric experiences that take into account relevant industry trends, consumer behaviour, and Apple core values. Manage customer workshops to inspire best in class Digital CX practices, scope out potential, and create strategic alignment on execution. Ensure all relevant internal and external stakeholders have buy-in and are part of the process. Work closely with EMEIA Digital Director to lead the yearly digital planning cycle - including digital initiatives roadmap, OPEX and resource planning in partnership with cross-functional leads. Be the conduit between WW + Central + Market teams for all relevant digital initiatives, in partnership with functional leads. Coordinate team presentations to senior stakeholders, in partnership with functional leads & Digital Director.