The Product Manager is responsible for product management and marketing of a product within the Mac hardware team. You will work with key cross-functional partners from Engineering to Operations and Design to represent our customers’ needs and influence and impact new product definition. You will also lead all marketing deliverables for new products in collaboration with the Marketing and PR Teams. Responsibilities: - Defining product features, positioning and key messaging - Working in a global cross-functional team with engineering, industrial and product design, marketing communications, public relations and many others throughout the product lifecycle - Understanding and communicating user needs and perspectives to inspire the broader organization, and help conceptualize new products and features. Distill insights by using data to inform product decisions from competitive analysis, financial data and voice of the customer insights - Marketing the product through evaluating the needs and requirements of Apple’s customers - Working with marketing communications and PR on the development of product launch activities, product demonstrations, press releases, and marketing materials - Demoing use cases through a variety of software applications - Traveling the world as the ambassador for your product leading press briefings and customer visits - Negotiate product trade-offs impacting customers needs and schedule