Role Overview

CarGurus is seeking a Social Media Specialist to join our Boston-based team. The ideal candidate loves cars and culture, has grown their own TikTok or someone else's to tens of thousands of followers, and possesses a deep understanding of TikTok and Instagram trends and tools. This role involves being both in front of and behind the camera: crafting engaging content in alignment with the CarGurus content strategy, ideating video concepts, developing scripts, executing content creation, and bringing new ideas to the table. This role also encompasses traditional social media management functions: scheduling posts, tracking performance, and engaging with followers. 

The role will collaborate closely with CarGurus' content team of automotive experts to entertain through the lens of automotive culture, educate people about cars, and introduce CarGurus to new audiences as the place to buy or sell your car comfortably and confidently. 

This role would start on a contract basis and have the opportunity to turn into a full-time, staff role in 2025. 

What you’ll do

• Develop and oversee comprehensive social media content calendars across TikTok, Instagram, Facebook,and X in line with CarGurus' content strategy and verticals.
• Ideate and create engaging social videos leveraging trends, challenges, and creative storytelling.
• Identify content that could be leveraged and repurposed on CarGurus’ Instagram account.
• Collaborate with Brand and Content teams to ensure consistency, accuracy, and alignment with CarGurus' brand identity and messaging.
• Stay abreast of emerging trends, features, and best practices on TikTok and Instagram to optimize content performance and audience engagement.
• Execute content creation, including filming, editing, and posting TikTok videos using in-app features and external editing software. 
• Monitor and analyze key performance metrics to evaluate content effectiveness and inform strategic decisions.
• Respond to fans and followers in our brand voice, strengthening the perception of a helpful, knowledgeable, and trustworthy brand.
  
  

What you’ll bring 

• 0-2 years’ professional experience in either social media, brand marketing, or content production.
• Must have knowledge in managing social media platforms, particularly TikTok, YouTube, Facebook, and Instagram, and utilizing social publishing/listening tools (Hootsuite, Sprinklr, Buffer, Sprout, etc.)
• Comfortable both in front of the camera and behind the scenes, producing on-brand, TikTok-first content that entertains, inspires, and spurs engagement.
• Passion for cars and automotive industry knowledge is strongly preferred. 
• Proven experience in social media content creation, with a focus on TikTok is strongly preferred.
• Proficiency in video editing tools and software, including TikTok's in-app features, Adobe Premiere, iMovie, or Final Cut.
• Strong on-camera presence and confidence in front of the camera.
• Excellent project management, communication, and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Availability for 40 hours per week, with flexibility for college seniors in their last semester to work less hours as needed.