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Genesis

ABM & Digital Marketing Manager

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London, UK

2 months ago
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Job Description

Hybrid $60,000 - $65,000
Who We Are

Genesis Global enables financial markets organizations to innovate at speed through a software application development platform, prepackaged or customizable solutions and deep expertise in capital markets and financial services. Genesis supercharges developers to rapidly delivery high-performance, resilient and secure applications replacing the buy versus build challenge with a buy-to-build solution.
 
At Genesis, we place a premium on cultivating and preserving an inclusive and respectful company culture where the foundation of our success is a diverse workforce of individuals with unique perspectives, diverse identities, varied experiences, and a range of cultural backgrounds.  We have the vigor and passion of a startup and the skill and experience of a scale-up, consistently refining and exploring ways to make work better for everyone. 
 
To help us achieve our vision of reinventing the way financial markets organizations build software, we are looking for people who aren’t afraid to challenge the status quo - people who are passionate about change. 
 
If you are a self-starter with a solution-orientated mindset, you’ll find a home at Genesis.

What you will deliver

With a strong focus on Demand Generation and Account Based Marketing, this role will be centred around all things digital, from managing tools (HubSpot, Google Analytics, SEMrush, Hotjar, etc) to owning core digital channels (LinkedIn, Google, Marketing automations and emails). You will drive growth through planning, executing and optimising multi-channel marketing campaigns with a focus on creating meaningful relationships through content distributing through digital channels, and ultimately optimise conversion pathways to drive inbound inquiries that result in pipeline generation.
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