Senior Developer, Go-to-market Program Manager, Cloud Marketing

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.
• Experience working with Developer communities (i.e. active participant, influencer, and launching Go-to-market (GTM) programs).

Preferred qualifications:

• Experience driving earned conversation on social media and in Public Relations (PR).
• Experience of how to use and implement social listening at the strategy and operational level.
• Experience driving bold consumer-facing social marketing programs and earned conversations.
• Experience with social media content publishing and reporting tools like Sprinklr, Business Manager, YouTube Studio, other Native channel platform tools, etc.
• Experience in being an influencer , building a fanbase for your own brand.
• Experience in building software/apps or developer skills.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will launch developer-focused products, features and updates in a social-first way. This includes engaging the community, working with influencers, and representing their voice back to Google. You will work collaboratively across Google to build a program around them, bring them into the key product launches, inspire positive conversations on key channels and engage them in an active, organic and authentic way.

You will be responsible for reaching developers globally through social platforms and driving healthy engagement. You will have to play many roles like product marketer, and creative and talent manager. You will work with the Cloud team’s developer program, product and marketing leaders. You will also partner with Deepmind, other developer marketing teams, Developer Relations and Artificial Intelligence (AI) Teams at Google.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

• Launch cloud developer focused products, features and updates in a social-first way.
• Develop editorial content and calendars that drive engagement and sharing on social platforms.
• Be a part of the developer ecosystem, attend and host events on the ground, engage in live online discussions, nurture executive google leaders to engage with the audience and drive towards the right level of conversations online with the help of this community.
• Oversee content reporting, and optimize future content based on performance.
• Build content programs that drive social conversation, as part of an in between product announcements.