About Us

Blueshift is a venture-funded startup headquartered in San Francisco. Our AI-Powered marketing platform empowers cutting edge B2C brands to drive 1:1 marketing on every channel. With Blueshift, marketers are in full control of automating various forms of personalised messaging across every engagement channel. 

Blueshift is trusted by leading digital brands like Udacity, LendingTree, BBC, and Paypal to automate their customer engagement marketing and recognised by Gartner as a “Cool Vendor for AI in Marketing”.

Blueshift is founded by repeat entrepreneurs who previously built Mertado.com (acquired by Groupon to become Groupon Goods), and were part of the early team behind Kosmix (acquired by Walmart to become @WalmartLabs). We are backed by top-tier VCs including Nexus Venture Partners, Storm Ventures, Luma Partners, and SoftBank Venture Asia.

Blueshift is staffing its team in Pune, India. As part of Blueshift, you will get to work on a cutting-edge product using latest technologies. This is an exciting opportunity for motivated individuals to build a great career. 

Content Marketing Manager

We seek an Content Marketing Manager to lead our content marketing efforts, working closely with our digital marketing lead and the rest of the marketing team to ensure that your content fits our brand voice. The content you create must be well written, error-free, on brand, and tell a story.  If you are creative, have a gift for storytelling, and like to collaborate with others, this is the right role for you.

Responsibilities

Content Creation:

• Develop and produce high-quality, engaging content for various platforms designed to promote growth, including blogs, articles, white papers, case studies, website copy, social media, email campaigns, and marketing collateral.
• Collaborate with the marketing team to create content that aligns with the firm's overall growth marketing strategy and goals.

Research:

• Conduct thorough research on industry-related topics to ensure content is accurate, up-to-date, and relevant.
• Stay informed about the latest trends and developments in the accounting and finance industry.

Content Strategy:

• Assist in developing and executing content marketing strategies that support the firm's business objectives from a growth perspective and industry go-to-market channels
• Identify opportunities to repurpose and update existing content to maximize its impact.

Brand Voice And Tone:

• Ensure all content adheres to the firm's brand voice and tone guidelines.
• Maintain a consistent and professional tone across all communication channels.

Collaboration:

• Work closely with other marketing team members, product managers, and subject matter experts to gather insights and information for content creation.
• Collaborate with marketers, designers, and our executive leadership on special projects that help convey our global brand and enhance our reputation within the industries we serve

Editing And Proofreading:

• Review and edit content for accuracy, clarity, and consistency.
• Ensure all content is grammatical-error-free and adheres to the firm's style guide.

Requirements

Must Have

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 3+ years of proven experience as a content writer, preferably in the B2B SaaS industry.
• Experience integrating AI-assisted writing and ideation tools such as Chat GPT into the content development process
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and best practices.
• Ability to conduct thorough research and synthesize information from various sources.
• Proficiency in using content management systems (CMS) and analytics tools.
• Strong organizational skills and attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of the accounting industry and its terminology is a plus.
• Monitor and analyze the performance of content using analytics tools.
• Provide regular reports on content performance and make data-driven recommendations for improvement.

Good to Have

SEO And Keyword Optimization:

• Implement SEO best practices to optimize content for search engines and increase organic traffic.
• Conduct keyword research and integrate relevant keywords into content to improve search engine rankings.

Perks and Benefits

• Competitive salary along with stock option grants.
• Excellent hospitalisation, personal accident, and term insurance coverage.
• Located in a top-notch facility in Baner - one of the best neighbourhoods for tech startups.
• Daily catered breakfast, lunch, and snacks along with well-stocked pantry.
• A team that cares about you.