Producer (10 Month Contract)

As Producer, EMEA, you will be responsible for defining and driving the product vision for creative challenges across our portfolio. You will work closely with cross-functional teams to ensure that these challenges align with broader product goals, creating engaging experiences that deepen player engagement. You will also support both EMEA and country teams in shaping challenge strategies, ensuring that regional and local needs are met effectively. This role requires strong product thinking, leadership, and collaboration skills to bring impactful and scalable challenge systems to players.

The Publishing Operations team in EMEA provides many direct-to-player publishing functions, such as content operations, marketing communications, strategy development, competitive experience, events, and full-funnel strategy. The team also establishes and maintains internal services such as platforms, vendor management, project management, RFPs, and working with player insights.

The team is dedicated to providing platforms for authentic local interactions and channel experiences for players and Rioters, both online and offline. The team will also ensure that our pan-EMEA content will reach players through the right medium. It collaborates closely with EMEA and country-based publishing teams.

Reporting to the Senior Manager, Marketing Communications, EMEA, you will be based in Reading (UK), Berlin (Germany), Barcelona (Spain), Istanbul (Türkiye), Paris (France), Dublin (Ireland), or Dubai (UAE), please note this is a contract role until the end of 2025.

Responsibilities:

• Define the strategy and vision for challenges across our UGC platform, ensuring alignment with broader product goals and player needs.
• Partner with Product, Platform, and Regional teams to develop challenge mechanics that enhance player engagement and retention.
• Lead the creation, execution, and iteration of challenges at both the EMEA and country levels, ensuring consistency and scalability.
• Work closely with internal stakeholders to integrate challenges seamlessly into the player experience, providing clear frameworks and support.
• Develop processes for challenge tracking, analysis, and refinement based on player insights and data-driven learnings.
• Act as the primary point of contact for challenge-related initiatives, providing guidance and best practices to country teams.
• Collaborate with engineering and platform teams to ensure technical feasibility and optimal implementation of challenge mechanics.
• Maintain up-to-date documentation, guidelines, and resources to support internal teams and facilitate efficient challenge production.

Required Qualifications:

• 3+ years of experience in product management, game operations, or content production with a strong focus on player engagement.
• Deep understanding of In Game Missions, UGC best practices, challenge systems, gamification, and player engagement mechanics.
• Experience working with cross-functional teams to design and implement product features or systems.
• Proven ability to lead and influence across teams to drive product innovation.
• Strong analytical skills with a data-driven approach to decision-making.
• Fluent in written and verbal English.

For this role, you'll find success through craft expertise and a collaborative spirit that prioritizes the delight of players. We will look at your past studies and experience, but for this role, we also look for dedicated people with a personal relationship with games. If you embody player empathy and care about players' experiences, this is the role for you!

Let's Thrive Together:

Because together we are better
It's our policy to provide equal employment opportunities for all applicants and members of Riot Games, Inc. We know that fresh and varied perspectives will make us better at what we do, so however you identify and whatever background you bring with you, we’re excited to hear from you. Don’t be discouraged if you feel you don’t fully meet every single one of the requirements for a particular role, there’s always room for growth at Riot. If you spot a role that will make you want to jump out of bed in the morning, we are waiting to hear from you!