Marketing Operations Specialist

Job Purpose:

We are seeking a highly motivated and detail-oriented Marketing Operations Specialist to join our team. The ideal candidate will have a solid background in B2B Demand Generation or B2B Marketing Operations with demonstrated expertise and proven track record of success in optimizing marketing processes, workflows, automations, and systems, with a strong focus on utilizing Account Engagement (aka Pardot) and Salesforce platforms. 

You will play a critical role in owning the lead flow process within our marketing automation platform, ensuring that leads are scored accurately and processed efficiently before being delivered to Salesforce.

You'll have a massive impact by closely partnering with Sales, Marketing, and CS/ IT teams. Your primary objective will be to uphold the efficiency of our marketing systems, leaving no stone unturned. 

This role hinges on your analytical prowess, meticulous attention to detail, poised professionalism, and exceptional teamwork skills. It's a position where precision meets collaboration, resulting in a harmonious achievement that resonates throughout the organization. 

Location: LATAM /Europe

Essential Functions:

• Monitor the lead flow process in our marketing automation platform (Account Engagement aka Pardot), ensuring the correct leads are scored, processed, and delivered to Salesforce.
• Advise on campaign optimization, including recommending audience segmentation and enhancing efficiency in campaign setups.
• Coordinating and supporting integrations with third-party apps, plugins, and tools. (Qualified, Groove, Chilipiper, LeanData, Rattle)
• Assisting in identifying and resolving data anomalies and errors; maintaining a high level of data integrity.
• Supporting the team in daily troubleshooting, bug fixing, and end-user support.
• Providing system administration support, especially related to user permissions, custom objects, and workflows.
• Creating and maintaining documentation on processes, policies, application configuration, and help-related materials.
• Working closely with other teams to capture and identify business requirements for CRM implementation.

Knowledge Skills and Abilities:

• 2+ years experience of managing MAP (Marketing Automation Tools) like Account Engagement ( aka Pardot), Hubspot or Marketo and all-round Marketing Tech stacks
• 2+ years of Salesforce experience. Salesforce Admin or Pardot Consultant certification is a plus
• Experience and familiarity with integrated tools such as Groove, Chilipiper, LeanData or Qualified.
• Ninja-like efficiency in Excel/Spreadsheet
• Experience with Tableau CRM Analytics is Preferred but not mandatory
• Deep understanding of digital user behaviors and interactions with Website and other components of marketing funnels (MAP, CRM).
• Experience in data hygiene and Merging and Deduplication Strategy in MAP and CRM
• Ability to successfully define outcomes, manage expectations, manage cross-functional initiatives and meet deadlines based on project requirements
• Medium experience with analyzing marketing data
• Exceptional oral and written communication skills (both instructional and Informational business writing)
• Ability to successfully define outcomes, manage expectations, manage cross-functional initiatives and meet deadlines based on project requirements
• A great team player!

Education & Experience:

• Cloudbeds doesn’t require academic studies for this position. We select based on experience and potential, not credentials
• 2-3 Years of experience
• Account Engagement (Pardot) Certified and Salesforce Admin preferred but not mandatory. Hubspot certifications will also be taken into consideration.

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