Collaborates with ACD/Writers/other team members to concept ideas and co-direct teams to produce quality work. Works with designers to guide art direction and design. Crafts, reviews, and empowers campaigns for the Apple brand and products. Presents work to senior creative staff, product marketing managers and Apple executives. Articulates concepts with energy and enthusiasm. Works across subject areas to integrate strategies and messaging for online, retail, channel, events, advertising and new mediums of communication. Works with project managers and creative directors to ensure that schedules are accurate and realistic, and that deadlines are met. Guides' creatives to do their best work and to support each other’s strengths.