Maintain an excellent relationship with assigned Carrier at executive and operational level and work with the Apple cross-functional teams to deliver a productive alliance and achieve mutual strategic outcomes Build an effective planning and strategic partnership with Carrier and Apple other cross-functional teams Develop the tactical plans and activities that will result in the successful over-achievement of Carrier iPhone and other Apple products targets. Be an expert in understanding Carrier business in order to identify strategic opportunities, develop and execute them. Work with Carrier to ensure competitive positioning of iPhone in all consumer and business offers. Increase penetration and/or improve positioning of additional Apple products and ecosystem elements (iPad, Apple Watch, Apple TV, Apple Music, Accessories…) to strengthen Apple value proposition with Carrier. Become an expert in understanding and driving sales through each channel of the Carrier. Be aware of competitor's activities, account history, emerging trends and understand how to create and capitalise on opportunities. Ensure compliance with the Apple/Carrier agreements and work with Apple Reseller & Operations team to ensure accurate carrier forecasting and PO placement. Work with and through various Apple cross-functional teams and support functions to coordinate resources, align on plans, resolve day to day trading issues and deliver shared outcomes for the account.