We are looking for a seasoned product manager to drive the overarching strategy for our Advertising Identity program. Amazon's Ad Tech business builds highly scalable infrastructure and tooling that handles billions of advertising queries every day and provides the foundation for Amazon’s rapidly growing advertising business.
As part of Ad Tech, the Advertising Identity program powers intelligent ad buying by developing the underlying id spine for programmatic advertising. Our products help optimize performance and deliver personalized experiences in an ever-evolving privacy landscape, delivering ads when customers are listening to a podcast during their morning commute, shopping on the Amazon Store, or watching a movie on Prime Video. We enable a suite of ads products, from planning, audience onboarding and delivery, reach and frequency forecasting, to data collaboration and measurement.
As the lead product manager, you will leverage your deep understanding of AdTech/MarTech space to “Invent and Simplify” and take our identity products to the next level. You will work closely with our data platform and science team which process massive data sets to develop business intelligence and insights that are critical for the efficiency and profitability of our advertising business, and with our MLOps and engineering teams which package these insights into new identity product offerings. You will also work closely with junior product managers on the team to develop and execute go-to-market strategies for key verticals and locations, including engaging with vendors. You will bring great customer focus, the ability to rapidly prioritize and get things done, and strong communication and collaboration skills.
Your day-to-day responsibilities will include:
* Customer Obsession: Work backwards from the customer to identify new business opportunities. Distill product insights and set overarching strategy for the Advertising Identity program.
* Data-Driven Decision Making: Define success metrics and drive continuous improvement by working across science, engineering, and product.
* Stakeholder Management: Interface with and influence your stakeholders across business, engineering, science, legal, privacy, and policy teams. You will balance business needs vs. technical constraints in a privacy compliant way and drive clarity in ambiguous situations.
* Thought Leader: Stay on top of trends in the advertising identity industry. Drive engagements with other AdTech companies and industry bodies, positioning Amazon Advertising as a leader in this space.
* Role Model and Mentor: Support the skill and career development of junior members of the team. Educate stakeholders how to best leverage our identity suite for their use cases.
By joining Advertising Identity, you will experience the benefits of working in a dynamic, entrepreneurial environment while leveraging the resources of Amazon.com (AMZN), one of the world’s leading Internet companies. Our teams are spread across two hubs (Palo Alto, CA and New York, NY) and this position could be based in either location. - Bachelor's degree
- 8+ years of technical product or program management experience
- 4+ years of end to end product delivery experience
- Experience owning/driving roadmap strategy and definition
- Experience working with and influencing senior level stakeholders
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience with feature delivery and tradeoffs of a product
- Solid understanding of identity, data collaboration, or measurement within the advertising industry- Experience owning data-centric products
- Experience interpreting and communicating analytics
- Experience building identity products for AdTech/MarTech and applicable regional and state privacy regulations, such as GDPR and CCPA
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $161,900/year in our lowest geographic market up to $279,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
