Collaborates with ACD/Art Directors/other team members to concept ideas and co-direct teams to produce quality work. Guides up and coming writers seeking to craft meaningful and inspiring work. Writes, reviews, and empowers campaigns for the Apple brand and products. Presents work to senior creative staff, product marketing managers, and Apple executives. Works across subject areas to integrate strategies and messaging for online, retail, channel, events, advertising and new mediums of communication. Works with project managers and creative directors to ensure that schedules are accurate and realistic, and that deadlines are met. Support the CD of writing with creative oversight and direction around new product launches, ensuring work in multiple European languages maintains Apple writing standards. Review and give feedback of work in back-translation (no knowledge of other languages is required).