About the role

As the Director, CRM, you will be responsible for communications and programs to increase retention and engagement of the StockX website and apps across email and push notifications globally. You will collaborate with all parts of the business to create and execute CRM strategies that move business metrics, migrate customers through the lifecycle funnel and delight our customers.

This is a chance to work with a world-class digital marketing team and help drive this fast growing company’s customer contact strategy, from end-to-end. Reporting to the VP of Customer Experience, you’ll be responsible for managing a team, developing and crafting email, push, and SMS communications to our tens of millions of customers. We’re looking for a seasoned B2C e-commerce marketer, who can coordinate a go-to-market calendar, manage and develop a team, while balancing the fast-paced changes in this transformational company. Any candidate should have demonstrated the ability to generate and grow revenue from this important channel. 

What you will do

• Increase user engagement and retention through omni-channel strategies 
• Build a deep understanding of the customer base to identify core insights to drive effective audience segmentation, targeting, & communications planning
• Optimize the digital marketing communications process by establishing best-in-class processes, communications and planning
• Responsible for the CRM tech stack, including ESP and predictive/segmentation tools. 
• Develop, design & conduct A/B testing to help optimize our personalization capabilities
• Establish and own the annual and weekly channel performance goals and have the skillset to know how to navigate through high/low demand seasonality
• Responsible for the forecasting of send volume, contact cadence optimization and lifecycle segmentation strategy
• Partner with the analytics team to assess campaign performance and identify key opportunities
• Work collaboratively with other Creative, Marketing, Technology and Product Managers to develop best in class content, user experience, and promotion of product features.
• Maintains CRM cross-channel editorial calendars for title, program campaigns, and key initiatives.
• Continually and proactively search for new opportunities to grow owned channels, assess new partners and technology, and innovate on communication strategies

About you

• Minimum of 7 years experience within CRM or Digital Marketing in a B2C e-commerce setting. 
• Minimum of 4 years in a leadership role
• Copywriting experience
• Comfortable owning revenue targets, message volume forecasts, and other KPIs. 
• Proven experience working with integrated marketing teams, such as creative, social, and vertical owners
• Bachelor's Degree in Marketing a plus

This is a Hybrid role with 2 days per week onsite in our Downtown Detroit office

Pursuant to the various pay transparency laws/acts, the base salary range is $170,000.00 to $190,000.00 plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation is dependent on geography and may vary.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.