Marketing Lead (Bridge)

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

We're looking for a driven and results-oriented full-stack B2B marketer with proven experience building demand with enterprises and other companies to join Bridge on its mission to simplify global money movement through stablecoins. As Bridge’s first marketing hire, you'll be responsible for developing and executing the global marketing strategy for Bridge, with a focus on building awareness of Bridge’s stablecoin-based global money movement solutions, and growing demand for these solutions with both prospects and existing users. 

You will also act as the liaison between the Bridge marketing team and parent company Stripe’s brand and demand marketing teams, ensuring Bridge leverages Stripe’s global reach to maximize the adoption of Bridge’s solutions.

What you’ll do

Marketing Strategy: Build and execute a marketing strategy in partnership with Bridge product, product marketing, and sales leadership. Partner with Bridge product, product marketing, and GTM leadership to better understand the market, user needs, and priority products and messaging, and then build plans to bring those products to market.

Brand Management: Work closely with Bridge and Stripe leadership to ensure consistent and compelling brand messaging around Bridge across all platforms. 

Demand Generation: Define and execute full funnel regional marketing plans including digital marketing, demand generation campaigns, sales prospecting programs, virtual and in-person field events, and third party tradeshows and conferences. Partner with product marketing and comms to develop high-quality content, including blog posts, whitepapers, and other collateral that supports these initiatives. 

Grow Reach via Stripe: Engage with Stripe demand marketing leadership to build Bridge into Stripe campaigns, events, and marketing programs to maximize understanding of Bridge’s value proposition among Stripe’s prospects and existing user base. Partner with Stripe’s marketing and SDR teams to ensure efficient demand capture and effective demand handoff to Sales. 

Build the Marketing System: Partner with systems teams to identify and install the right-sized Marketing automation systems and tech stack. Optimize for immediate marketing needs while also planning for the long term. Work with the Stripe Marketing Systems team to identify what existing Stripe systems can be leveraged. 

Performance Tracking & Reporting: Track, measure, and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts  

Responsibilities

• Create and implement comprehensive marketing strategies that effectively promote Bridge's product offerings, ensuring alignment with business goals and target audience needs.
• Work closely with product, engineering, sales, and design teams to facilitate product development and align marketing efforts with product launches and updates.
• Conduct thorough market research and analyze user feedback to identify trends, inform product positioning, and enhance the overall user experience.
• Develop compelling marketing materials, including digital content, presentations, and case studies, to effectively communicate product features and benefits to various stakeholders and customers.
• Establish performance metrics for marketing campaigns, track results, and leverage insights to optimize future strategies and ensure maximum impact on user acquisition and retention.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 8+ years of relevant B2B marketing experience developing and executing B2B technology marketing strategies, including managing the business to a demand funnel across multiple countries, customer segments, and products.  

• Ability to be agile and thrive in a fast-paced and dynamic environment.

• Proven track record of running successful marketing campaigns that build brand awareness, educate prospects and users and drive demand. 

• Strong understanding of enterprise demand best practices, including digital marketing, demand generation campaigns, sales prospecting programs, virtual and in-person field events, and third-party tradeshows and conferences. 

• Action-oriented and comfortable moving forward without clear guidelines or instructions.

• Team management experience is preferred but not required. This role will be in individual contributor at first, but the ideal candidate will be able to build a team over time.

• Excellent writing and communication skills with the ability to simplify complex topics for diverse audiences.

• Proficiency in marketing automation tools and CRM systems.

• Strong analytical skills and a data-driven mindset for decision-making.

• Strong cross-functional relationship builder at all levels of an organization