You will:

• Drive the product strategy and vision for building an ads business on Roblox that is vision-aligned, respects the community, and drives significant value for advertisers and developers.
• Influence executives to drive towards the vision for ads on Roblox. You will represent the ads organization and our initiatives in executive reviews and company-wide updates
• Serve as the E2E owner of the product development life cycle from inception through planning to launch
• Drive enrollment from engineers and inspire them to build high impact products that fit the needs of our target audience
• Engage with engineering beyond just product and user experience needs; you will roll up your sleeves and brainstorm technical solutions to product problems
• Write all technical specs and partner with design to create elegant, simple, and seamless tools for advertisers and publishers alike
• Work with data science to analyze data, set up experiments, define success and guardrail metrics. Ultimately you will drive data informed high confidence decisions on behalf of the organization.
• Hire and mentor new PMs on the team.

You have:

• 7+ years of product management experience, with at least 4 years in ads measurement, analytics, or related ad tech roles.
• Proficient in digital advertising ecosystems, including ad performance metrics, attribution, and optimization techniques. Familiarity with campaign delivery metrics, viewability, audience reach, attribution, brand lift, sales, lift, and marketing mix modeling.
• Experience working with data teams and external partners to build measurement models and frameworks (familiarity with SQL, Python, or R is a plus).
• Proven ability to lead cross-functional teams in a dynamic, fast-paced environment.
• Strong analytical skills with the ability to translate complex data into clear insights and actionable recommendations.
• Excellent communication and stakeholder management skills, with the ability to influence both technical and non-technical teams.
• Bachelor’s degree in Computer Science, Business, or related field.

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