Senior Paid Media Manager

*Please note: Applications will close on Friday, February 21st at 12pm Eastern Time.

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HubSpot Media is a fast-growing digital media company providing smart business insights and analysis to entrepreneurs, marketers, salespeople, AI experts, and more. We reach over 70 million people monthly through our podcast, newsletter, and YouTube channels.

As a subsidiary of HubSpot, a leading software company that helps businesses grow and scale, HubSpot Media operates at the intersection of technology and content.

The Role

As a member of the HubSpot Media team, you will help lead our paid advertising efforts to establish our Media programs as premier creators and influencers in the industry.

This role spans a wide range of channels, empowering you to identify, test, and scale new growth opportunities. You will manage existing initiatives and contribute innovative solutions, driving results with a hands-on approach and data-informed decision-making.

The ideal candidate is an independent and proactive with direct experience in executing paid advertising campaigns across platforms like Facebook Ads, Google Ads, LinkedIn Ads, and more. This role requires analytical skills, creativity, and the ability to thrive in a collaborative, small-team environment. We welcome candidates from diverse backgrounds and levels of experience.

A Bit More Context

You might be wondering — does this role involve managing paid ads for HubSpot or HubSpot Media? Great question.

HubSpot is best known for its B2B software, including marketing automation, CRM, and customer support solutions. However, HubSpot also boasts a thriving media team, which garners more traffic than many well-known publications, including HBR, Fast Company, and Entrepreneur.com (source: SimilarWeb).

To grow our in-house media network, we run paid ad campaigns focused on acquiring leads, YouTube subscribers, podcast subscribers, and newsletter subscribers. These campaigns cover HubSpot-branded media programs and other owned properties.

In This Role, You Will:

• Plan, execute, and report on all self-serve digital ad campaigns (e.g., paid social, paid search, influencer campaigns, etc.).
• Brainstorm and implement innovative experiments for ad creatives, audiences, landing pages, devices, new channels, and more.
• Collaborate with account teams at platforms like Facebook and Google to stay updated on best practices and implement experiments.
• Track and optimize campaign impact, profitability, and ROI across multiple regions.
• Manage budgets and pacing to meet spending targets.
• Assist in building new reports and dashboards.
• Strategize and collaborate with design, copy, and video teams to develop campaign assets such as ads, landing pages, and promotional videos.
• Stay current on advertising technology and experiment with new marketing channels like podcasts, review sites, and newsletters.

What We’re Looking For:

• 6+ years of direct response paid advertising experience.
• [required] Hands-on expertise with ad platforms (Facebook, Google, LinkedIn) for launching and optimizing campaigns.
• [required] Ability to navigate ambiguity and contribute to a growing team. 
• Capability to iterate on past successes while creating and implementing new ideas from scratch.
• [required] Advanced proficiency in Microsoft Excel (VBA not required) including VLOOKUPs, SUMIFS, and the ability to manipulate raw data for insights. 
• Proven success managing multiple company-wide goals and collaborating across teams.
• Demonstrated ability to integrate AI tools into marketing workflows and adapt to emerging technologies
• Experience with HubSpot and experience with Looker or other advanced analytics.

Bonus Qualifications:

• Background in paid advertising for media networks or publishers (even within non-media companies like HubSpot).
• Experience with subscription products, particularly SaaS.

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Cash compensation range: 88000-132000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.