Digital Marketing Manager, VNGS Marketing

Amazon Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Amazon Global Selling Marketing Team spread the awareness of selling globally. We also engage potential sellers through multiple channels to promote the sell on Amazon program to them. Our mission is to educate sellers how they can become successful sellers on Amazon marketplace, helps them understand the potential benefits to their business so that the seller can reach the world of customers through selling on Amazon.

The Digital Marketing Manager will to lead the search marketing, web analytics, and testing roadmap for our website content site. In this role, you will be the point-of-contact within the marketing organization for website measurement, A/B testing, and optimization. This individual will partner with content, communications, UX, and tech teams to prioritize measurement capabilities, develop and maintain dashboards for various marketing campaigns, initiatives, and serve as subject matter expert on website optimization, SEO, SEM, email. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends. As a highly-visible analytics lead, you will regularly interface with stakeholders and leadership to monitor website performance, socialize insights, and recommend optimization/testing opportunities for various marketing initiatives. You will be the single point of contact for specific areas of the business and will be the search team's expert for that product line, gathering insights and applying learnings to additional lines of business/ countries.

The right candidate will be well-versed analytics professional with previous experience in web analytics and/or A/B testing with search marketing expertise. They should exhibit a high level of proficiency when speaking to website measurement, and have the ability to articulate data and insights to cross-functional stakeholders. They will develop deep search channel insights/SEO/SEM and understanding in partnership other marketing teams, and internal stakeholders. This individual will be able to balance their subject matter expertise with strong communication skills when providing analytics and testing support for partner teams. Their experience should include familiarity with marketing analytics, cross-channel measurement, and A/B testing concepts. They should also have the technical know-how to troubleshoot web analytics implementations, and communicate tracking requirements to development teams. The Digital Marketing Manager should be passionate about our customers and must have proven analytical capability, project management skills, and the ability to multi-task.


Key job responsibilities
• Lead website management, search marketing (SEO/SEM) and email.
• Manage web analytics reporting and measurement for the AGS marketing content site, create dashboards that enable marketers to measure the effectiveness of their channels and/or programs, and maintain a rigid testing culture while executing A/B tests to drive towards business goals.
• Develop and execute various website tests to drive acquisition, engagement, and traffic improvements.
• Regularly audit web analytics implementation to ensure data accuracy, and work with development teams to address issues and/or recommend new tracking capabilities.
• Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities.
• Translate analytical findings, channel insights into actionable insights and concise business actions and recommendations.
• Be the quarterback of email nurture programs. Work with internal teams to build nurture emails across the customer lifecycle. • Bachelor's degree in Marketing or advanced degree in analytics, or related fields.
• Minimum 7+ years working in website management, SEO, SEM and email.
• Strong understanding of web analytics concepts, including metric definitions, measurement methods, and standard reporting practices.
• Deep technical understanding of website tagging for analytics.
• Working knowledge of A/B testing concepts, best practices, and tools.
• Familiar with digital marketing analytics concepts such as multi-touch attribution, and conversion rate optimization.
• Proficient with web analytics tools like Adobe Analytics or Google Analytics.
• Excellent business judgment and the ability to think strategically and execute methodically
• Strong attention to detail with an analytical mind and problem-solving skills.
• Ability to troubleshoot issues in a fast-paced environment.
• Fluent oral and written communication skills in both English and Vietnamese.• Experience working in B2B marketing, subscriptions, consumer products, and/or e-commerce.
• Previous experience with managing web analytics implementations for complex and/or large organizations.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• A team player with the ability to build relationships with key stakeholders and partners.

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