Customer Marketing Manager

Catchpoint Systems is the leader in Internet Performance Monitoring, empowering enterprises to deliver exceptional digital user experiences. We help the world’s top brands ensure their applications and services are always available, fast, and reliable. 

What will success look like in this position? 

Driving customer satisfaction, retention, and expansion by managing the customer lifecycle, collaborating with product managers on releases, educating customers about new capabilities, and reaching new buying centers. This role is pivotal in ensuring our customers realize maximum value from our solutions and become advocates for the Catchpoint brand. 

Responsibilities 

• Customer Lifecycle Management - Design and execute programs for every stage of the customer journey, from onboarding to renewal and advocacy, ensuring a seamless and value-driven experience. 
• Product Release Collaboration - Work closely with Product Managers and Product Marketing to understand upcoming releases and new features.
• Customer Education - Build and maintain a robust customer education strategy, including guides, tutorials, webinars, and interactive content to drive product adoption and customer success. 
• Customer Advocacy and Expansion - Identify and nurture customer advocates for case studies, testimonials, and speaking opportunities. 
• Measurement and Reporting - Define and track key metrics to measure the effectiveness of customer marketing programs, reporting insights and ROI to stakeholders. 

Required Skills & Qualifications 

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in customer marketing, lifecycle marketing, or related roles in a B2B SaaS environment.
• Proven track record of developing and executing customer-focused marketing strategies that drive retention, satisfaction, and expansion.
• Strong collaboration skills with experience working cross-functionally, especially with Product, Sales, and Customer Success or Account Management teams.
• Excellent written and verbal communication skills; ability to create compelling content and deliver presentations.
• Analytical mindset with experience measuring and reporting on marketing program effectiveness.
• Creative, strategic thinker with a passion for customer success and advocacy.  

The estimated salary range for this role is based on the candidate’s skills, qualifications, and overall experience.  Catchpoint offers a wide range of comprehensive and inclusive benefits, including medical, dental, and vision care, 401(k) plan with company match, paid time off, and employee wellness perks along with a competitive equity package, and may include variable compensation.

Overview

Catchpoint is the Internet Resilience Company™.  The top online retailers, Global2000, CDNs, cloud service providers, and xSPs in the world rely on Catchpoint to increase their resilience by catching any issues in the Internet stack before they impact their business. The Catchpoint platform offers synthetics, RUM, performance optimization, high fidelity data and flexible visualizations with advanced analytics. It leverages thousands of global vantage points (including inside wireless networks, BGP, backbone, last mile, endpoint, enterprise, ISPs and more) to provide unparalleled observability into anything that impacts your customers, workforce, networks, website performance, applications and APIs.

Catchpoint is an equal opportunity employer that strongly prohibits Discrimination and Harassment of any kind. We celebrate diversity and are committed to creating an inclusive and engaging environment for all employees. We welcome applications from all candidates and look forward to receiving yours!

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