Marketing Programs Manager II

ZoomInfo is seeking a Marketing Programs Manager specializing in digital advertising to join our team of marketing professionals. With a focus on filling and accelerating our new business funnel, you will build, maintain, and optimize campaigns across a variety of paid media channels, including paid social, display, programmatic, and CTV. The ideal candidate can connect data-driven creative strategy with project management and execution efficiency to find buyers and effectively promote our brand, value proposition, and products.

In addition to scaling and optimizing existing programs, we’re looking for an innovative marketing mind who has a knack for discovering fresh channels and testing new B2B acquisition strategies. Overall, we want someone with a passion for delivering exceptional business outcomes. If that sounds like you, let’s talk!

What You'll Do:

• Manage a portfolio of paid social, display, and programmatic campaigns, identifying new opportunities to drive prospect awareness and engagement within our addressable market
• Collaborate closely with the product line demand generation teams to develop strategic, timely campaigns that support quarterly themes and go-to-market initiatives, leveraging industry trends to educate and solve our prospects’ problems
• Oversee vendor relationships, including onboarding, budgets, day-to-day communications, and trafficking
• Establish and track a continuous series of experiments to optimize campaigns across channels and segments
• Partner with our marketing and sales teams to monitor campaign funnel metrics, sharing insights and feedback to improve performance
• Collaborate with design and content teams on creative briefs, asset specifications, and deliverables timing
• Driving Paid social contributions to the marketing funnel (MQLs and Demos) and ACV and ROI for paid social media channel

What You Bring:

• 3-5 years of experience supporting demand generation strategies and campaigns within B2B (SaaS-based companies preferred)
• Proven success in developing multichannel B2B acquisition marketing programs
• Proficiency with marketing automation software (Marketo preferred)
• Experience managing audience contact lists and working with databases or CRMs (Salesforce preferred)
• Demonstrated expertise in managing marketing budgets
• Proficiency with digital marketing tools such as Google Analytics and Tableau for reporting and insights
• Hands-on experience with PPC, paid social, and display channels like LinkedIn, Facebook, Google Display, review sites, and programmatic DSPs
• Proficiency in MS Excel and Google Suite
• Solid understanding of sales and marketing personas, use cases, and B2B marketing strategies
• Exceptional written, communication, and presentation skills
• Previous experience marketing for B2B technology products or services preferred
• Strong multitasking skills and keen attention to detail
• Ability to thrive in a dynamic, fast-paced team environment
• High energy, passion, and a positive “can-do” attitude
• Bachelor’s Degree required

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