Job Description 

We’re hiring a Manager, Growth Marketing & Partnerships on the Gift Card & Flyers team supporting two brands within our product’s brand portfolio; HelloFresh and Factor.  This role will focus on growth campaign planning across our Package Insert Program and brand partnership campaigns, aid in the execution of an innovative strategic approach to deliver against acquisition and brand KPIs.  In addition to assisting in developing new / existing partnerships, booking campaigns, testing and learning into new areas of offline media, the role involves the management and maintenance of a multi-million dollar budget, and strategically analyzing performance. You will be a part of the operations from a sales and strategy standpoint, and collaborative in driving revenue for the company through in-box partnerships with other growth-minded companies. You will have a tremendous amount of responsibility from day 1 and be a crucial part of the team during this exciting period of growth. 

We are looking for an individual who thrives in a fast-paced environment, creating disruptive efforts in media, and understands how data & technology drive business. Additionally, the candidate must be a detail oriented, organized self-starter that is comfortable and articulate while communicating with internal teams, agency partners and vendors.

You will … 

• Plan, execute, and manage partnerships for each of our print insert media programs to successfully drive Acquisition and Brand growth of HelloFresh & Factor. This includes managing existing partnerships, onboarding new partners,  and analyzing  partner campaigns to gauge success.
• Work closely with agency partners and internal teams to manage all deliverables including plan approvals, performance management, offers,  optimizations, creative assets, contracts, forecasting print volumes, QAing and approving all creative proofs.
• Act as key point of contact with external agency partners and marketing vendors, establishing and maintaining these relationships on behalf of HelloFresh
• Partner with our Brand team to generate creative briefs, provide creative recommendations and insights that optimize performance, document tests, and regularly share key findings to inform future initiatives
• Provide data driven analysis of performance to identify key campaign learnings and quantifiable business opportunities to improve campaigns
• Establish and execute test and learn agenda, including lift tests and A/B test
• oversee campaign setup: contract reviews with legal and partners, finance onboarding, shipping document management and documentation, invoicing and budget reporting

You are… 

• A customer acquisition pro with a proven track record in building and scaling paid marketing channels and managing media to KPIs
• Previous experience in Offline, Print, Package Insert Programs, or  Brand Partnerships,  managing sizeable budgets
• Eager to learn and grow your marketing expertise
• A critical thinker—Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Enterprising— Seek to take up and start new projects, able to work with speed and agility  
• Strong communicator - Comfortable managing communications with external agencies and partners, own cross-functional partnerships internally
• Creative— Challenge conventional methods and open to new ideas
• Driven for Results— Push projects to completion with a sense of urgency
• Organized – Organizational skills, project management skills and ability to multi-task are the foundation of everything you do

You have…

• Bachelor’s degree in Business, Marketing, or a related field
• 4-5+ years experience in customer acquisition marketing
• Understanding of media fundamentals, across both offline & digital channels
• Fluency in performance KPIs such as CAC, CPA, CPM, CVR, LTV
• Experienced in  launching and analyzing A/B Tests
• Previous agency or brand experience is preferred
• Proven ability to work cross-functionally in a fast-paced environment
• Proficiency in Microsoft Excel/Google Sheets (pivot tables, VLOOKUPs), PowerPoint/Google Slides
• Excellent communication skills with a sharp attention to detail and organization
• Experienced managing creative reviews for legal and brand compliance
• A positive, can do attitude
• Keen interest in and knowledge of emerging trends across the media landscape
• Demonstrated knowledge of Tableau, third party analytics platforms and media attribution technology/methodologies is a plus

You’ll get… 

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.