Head of Demand Generation
About Guideline:
Guideline is reinventing retirement benefits by offering a modern 401(k) built for today’s workforce. Our mission is for everyone to arrive at a secure retirement. Since we were founded in 2015, Guideline has become one of the top three largest 401(k) providers in the country. Today, over 50,000 businesses and one million people trust Guideline with their retirement savings.
About the role:
We’re looking for a seasoned, data-driven demand generation expert to lead our acquisition strategy at Guideline. With a proven track record of driving impactful cross-channel programs, you’ll have an opportunity to establish and scale a growth function from the ground up.
This role oversees our direct channels, including paid digital, events, sponsorships, and out-of-home. With a builder’s mindset, the ideal candidate thrives in fast-paced, startup environments — and is able to both think strategically while getting into the details to drive quality execution. As a player-coach, you’ll manage a team and multiple agencies, while establishing a foundation that drives results.
You’ll also work closely with finance, marketing leadership, and marketing ops to hone campaign attribution and drive CAC efficiency. Both relationships and data driven, you’ll partner closely with sales to ensure leads are activated throughout the funnel. The ideal candidate will have experience in B2B demand generation, a passion for creating campaigns that resonate with our buyers, and a deep understanding of the sales process.
What you’ll work on:
What we’re looking for:
The tech you’ll be working with:
More About Guideline
Everyone should have a simple, affordable way to save for retirement. At Guideline, our plans are low cost and highly automated. This makes it easy for companies to offer a valuable benefit—and easy for people to invest in their financial future with confidence.
Compensation
At Guideline, we believe compensation should be fair and equitable. We take a data-driven approach to set our compensation bands; the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and work location. We are always evaluating our pay zones to be as competitive as possible, so keep in mind these may be subject to change in the future.
Please speak with a recruiter for additional information regarding our tier locations and compensation philosophy.
In addition to base salary, this position is eligible for equity in the form of Incentive Stock Options (ISOs).
At Guideline, base salary is just one component of the overall Total Rewards package offered to employees. All employees are offered comprehensive benefits and perks to help support you and your family.
Guideline provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Additionally, Guideline participates in the E-Verify program in certain locations, as required by law.
Guideline is an equal opportunity employer. Applicants in need of special assistance or accommodation during the interview process can reach out to peopleops@guideline.com.
Guideline is committed to protecting the privacy and security of the personal information of our applicants. Please refer to Guideline's Privacy Policy for information about our privacy and security practices.