Define exciting and innovative new features that help customers enjoy our various services across Apple’s ecosystem Develop platform, experience and business model innovations that become the future of our service Understand consumption patterns and user journeys on and off platform to create new, engaging experiences Create product roadmap and pursue alignment across business, engineering, design, and project management Write clear and concise product definitions that capture the vision, goals, and key elements of new offerings Work across many teams at Apple to communicate vision and launch products in the most compelling ways Champion evidence-based strategies to grow adoption and engagement