In this role, you will: - Collaborate with hardware engineering, software engineering, softgoods engineering and design teams to define roadmap and strategy - Negotiate and influence product trade-offs impacting schedule and usability to improve user experience and consumer differentiation - Understand your product technologies several layers deep and be able to clearly communicate them with knowledgable insight - Launch and drive momentum for new technologies and features in conjunction with marketing communications, corporate communications, events, and developer relations teams - Serve as an ambassador for iPhone and Accessories technologies through press briefings and customer visits - Position iPhone in the competitive landscape and craft compelling messaging to encourage customer adoption to drive business growth - Research and synthesize technology trends, competitive trends, and user feedback to identify new product and technology opportunities