The Mexico Marketing, Prime, and Lifecycle team is seeking a Senior Product Manager to drive initiatives that will drive customer and Prime member growth in Mexico. This role will also lead strategic initiatives across Emerging Countries (e.g. Gen AI for Marketing).

You will lead large, complex cross-functional projects and influence diverse peers and senior leaders. You will also be comfortable rolling up your sleeves and diving deep into the details. As a Sr. PM, you will work with various business, operations, and technology teams to identify and drive innovative solutions that help the Amazon business attract new customers in Mexico (and other countries) and increase the level of engagement of our existing customers. You will also lead the continued development, expansion, and optimization of the initiatives you proposed and will leverage customer, financial, and operational insights to develop new ideas and identify defects. As the leader of these efforts, you will directly partner with teams across countries and functions.

Key job responsibilities
• Define, own, and operate end to end Prime Member and customer cohort engagement engagement program in Mexico
• Partner closely with Marketing and Prime teams in 8 countries across LATAM/MENA & APAC regions to drive Gen AI builds and adoption with marketing teams.
• Influence WW & EM product teams to include EM-specific/EM-first product & feature ideas in the roadmap.
• Work cross-functionally with product managers and leaders to support the development of experimentation roadmaps for the region
• Identify and scale best practices.

About the team
Inclusive team culture

At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work Life Balance

We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional. - 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Bachelor's degree or certificate of completion of studies required plus at least 8+ years of professional background
- Fluent in both, English and Spanish- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting