The role

As a Senior Growth Marketing Manager, you will drive customer engagement and create value through lifecycle marketing programs in North America, Australia, New Zealand, France, and Spain. This individual contributor role focuses on engaging existing customers and unlocking growth opportunities to generate more revenue. You'll ensure the right customers are targeted with effective, scalable programs to drive growth.

Ideal for a growth-focused marketer experienced in content creation and autonomous campaign management, this role requires continuous optimization based on data-driven insights. Reporting to the Head of Demand Generation - International, you'll collaborate with internal teams, including Customer Success, the Head of Customer Demand Generation - Self-Serve Merchants, regional General Managers, and the sales organization. Your goal will be to drive product engagement & usage, align marketing with commercial objectives to boost revenue opportunities.

Responsibilities include:

• GTM plan : Execute strategic marketing initiatives to drive customer engagement, product usage, and growth from the existing customer base.
• Campaigns : Develop targeted campaigns to boost product adoption and engagement across multiple channels. Analyze performance metrics to assess their impact on activation, usage, and engagement. Tailor campaigns for local markets as needed to address specific regional requirements.
• Communication & Engagement : Ensure continuous communication with merchants throughout their lifecycle to maintain engagement. Design strategies that keep all merchants regularly hearing from us to encourage ongoing product use.
• Event Management  :  Plan, coordinate and execute company events (webinars, conferences, trade shows, etc.) to support customer engagement and growth objectives.
• Revenue & performance : Drive the revenue impact of programs. Make sure the right channels are used and closely monitor which programs are working.
• GTM alignment: Collaborate with Customer Success Managers and Account Directors to align marketing strategies with customer growth objectives.
• Internal Collaboration : Work closely with teams across North America, Australia/New Zealand, and Europe, along with RevOps, PR, Brand Comms, Content, Product Marketing, Partner Marketing, and Customer Advocacy to ensure a cohesive and relevant marketing plan.
• Tactics : Identify the most impactful tactics to increase product adoption, drive engagement, and accelerate usage growth, such as feature adoption and volume of transactions.
• External Collaboration : Coordinate with external agencies to deliver key activities like webinars and live events that enhance customer engagement.

About you:

• Experience : 4+ years of experience in B2B Marketing 
• Drive : Data and results-driven
• Languages : English, French (must), and Spanish ideally
• Success : Experience in creating and implementing successful customer engagement and  growth campaigns.
• Communication & Content Creation: Strong communication & copywriting skills with the ability to craft engaging and effective content.
• Mindset : Autonomous, proactive, with an international mindset and strong business acumen
• Approach : Pragmatic and has the passion to measure the impact of one’s work
• Knowledge : Excellent understanding of marketing trends and tools/ tech stack (webinar platforms, email automation, etc.).  
• Organisation : Strong organisational skills with attention to detail
• Agility : Proven ability to work under tight deadlines with limited resources
• Values : Aligns to GC’s values. Positive attitude and team player who thrives in a fast-paced, hyper growth environment