The Area Effectiveness Lead for the France & Europe South Sales Team works closely with their aligned leadership teams and field members to uncover, identify and prioritise the key opportunities and challenges faced in serving our customers more effectively and growing our revenue. This involves high levels of collaboration with the Field as well as the various communities and stakeholders, at an EMEA and WW level, which impact field effectiveness.
AELs are responsible for developing initiatives, collaborating with area stakeholders and personalizing content for the respective area across all functions as prioritized by the stakeholders. Programs will focus on improving productivity of our field teams from the initial onboarding of new hires through to continuous “always-boarding” across our portfolio of offerings, solutions and coaching framework. The Area Enablement Lead will be responsible for ensuring the field sales organization is well equipped with the content, training, knowledge of available resources, and core curriculum necessary to be effective in having the right customer conversations to drive success in an environment of fast-paced change.
They are a key channel for the wider business to hear the ‘voice of field’ through their numerous interactions with the field. This can be provided through data and anecdotes gathered and used to ensure future plans are aligned with real customer needs.
They help to drive adoption and compliance with global or EMEA level programs as required by global and continent level leadership.


Key job responsibilities
• To engage with and understand the requirements of AWS Commercial Sales in the field.
• Identify and prioritise the key challenges and opportunities within their aligned geographic segment
• Build sustainable deep relationships with the area team to continuously assess readiness gaps in the geo and work with the appropriate stakeholders to quickly develop the right initiatives and programs to close them.
• Act as a credible, insightful voice of the field back to EMEA and Worldwide enablement groups and key partners
• Work effectively with EMEA, Worldwide, and other key stakeholders to ensure a simple and impactful experience for the field
• Drive execution of the various onboarding and always-boarding initiatives and programs in the assigned area
• Create, collate, and communicate relevant content and learning assets to meet the needs of the field to build skills and change behaviours to have tangible business impact
• Design and track metrics to measure enablement programs and impact, effectiveness, appropriateness, and adoption to be reported to area leadership
• Develop and maintain an effective governance process focused on providing timely and targeted content for sales enablement and continuously improving the knowledge transfer


About the team
About the team

Diverse Experiences
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• Experience within sales, sales leadership, business development and/or enablement in large technological organizations
• Proven ability to engage and earn trust with senior sales and business executives, including excellent verbal and written communication skills
• Strong business acumen and understanding of sales data and metrics
• Proven ability to drive collaborative approaches across geographic and team structures
• Strategic thinker that can take broad visions and concepts and develop structured plans, actions and measurable metrics and then execute those plans
• Knowledge and experience in developing training and enablement content such as learning paths in different formats and modalities
• Experience of sales methodologies and platforms
• Ability to present deliver in person and remote enablement events directly to the field with subject matter credibility
• Experience in program management
• Experience with Cloud Technology
• Bachelor’s degree


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