Job Description
The Associate Field Marketer works closely with local vertical market sales teams to support the development, implementation and reporting of the field marketing strategies that align with local market goals. This will include supporting the execution of global campaigns by developing local plans to support middle and bottom of funnel pipeline progression.
Job responsibilities
- Plan and execute creative marketing events, such as client roundtables, conferences, webinars, and client events.
- Collaborate with field marketing colleagues and the global campaign center team to localize and execute global marketing campaigns effectively within the region.
- Tailor messaging and positioning of campaigns to fit the local market's nuances.
- Provide the sales team with up-to-date marketing materials, including product brochures, presentations, case studies, and competitive analysis reports.
- Participate in sales team training to ensure they fully understand and can articulate campaign value propositions and key messaging.
- Support the implementation of campaigns to activate and engage new and existing clients.
- Create campaign web pages (AEM), manage lists (CRM), write social media copy, and brief designers.
- Measure and report on the success of field marketing activities, ensuring all activities are tracked in CRM (e.g., Salesforce).
- Collaborate with strategic partners to co-develop and execute joint marketing activities, such as webinars, case studies, or content pieces.
Job qualifications
Technical Skills
- Ability to manage multiple projects and adapt to change.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Creative thinking and ability to generate new ideas.
- Attention to detail and a can-do attitude.
- Team-oriented and ability to work autonomously.
Professional Skills
- Ability to manage multiple projects and adapt to change.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Creative thinking and ability to generate new ideas.
- Attention to detail and a can-do attitude.Team-oriented and ability to work autonomously.
Other things to know
Learning & Development
There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.
About Thoughtworks
Thoughtworks is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation. For 30+ years, our clients have trusted our autonomous teams to build solutions that look past the obvious. Here, computer science grads come together with seasoned technologists, self-taught developers, midlife career changers and more to learn from and challenge each other. Career journeys flourish with the strength of our cultivation culture, which has won numerous awards around the world.
Join Thoughtworks and thrive. Together, our extra curiosity, innovation, passion and dedication overcomes ordinary.
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