Video Sector Lead, YouTube Enablement, Large Customer Sales

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital media, business, marketing, or product roles.
• Experience in working with digital organizations.
• Experience in identifying and recommending solutions for product and customer strategy.
• Experience with campaign management or measurement or planning.

Preferred qualifications:

• Experience in optimizing and troubleshooting YouTube campaigns in Google Ads.
• Ability to present YouTube's value proposition across the marketing objectives.
• Knowledge of various YouTube products.
• Ability to understand the details and communicate with executive management.
• Ability to drive work streams with limited supervision.
• Excellent communication skills.

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

The Integrated Sector (IS) Video team drives a YouTube business, strategy and promoter enablement in partnership with Large Customer Sales (LCS) pods and sector leadership. The team works across a variety of United States brands in Telecom, Travel, Health and Financial Services.

In this role, you will help to inspire, inform and empower Account Managers (AMs) to confidently activate and move quickly throughout our video suite of products and teams.Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

• Partner with business teams to provide YouTube business growth driving support, through industry/business knowledge, product expertise and Go-to-market (GTM) strategy.
• Upskill and assist Integrated Sector (IS) Account Managers (AM) on YouTube products, best practices and ways of working with partner teams aligned with YouTube Objectives and Key Results (OKRs).
• Create a YouTube AM Community that fosters collaboration (e.g., office hours), scales processes, and establishes consistency across the pods.
• Navigate Go-To-Market (GTM) and advocate for IS Video AM needs and resources (e.g., reach planning, understand Google Ads versus Display Video 360 (DV360) campaign implementation, Demand Gen best practices, video measurement fundamentals)
• Engage with end clients and business teams. Monitor campaign set up, troubleshooting campaign issues, identify optimization opportunities and supporting reporting (e.g., Campaign Reports, Total Opportunity, Value Delivered).