Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,500 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

About the role

You’ll be joining our Product Growth team as a Senior Product Manager responsible for improving our self-serve customer journey from signup to purchase and long-term retention and expansion. You’ll play a critical role in building and executing strategies to accelerate activation, retention and monetization. 

You’ll be part of a cross-functional team of growth professionals who own our self-serve Plus business. We expect this business to contribute to 15% of Net ARR next year and we need your skills and passion to get us there.  

What you’ll do

• Identify new bets and tactics to improve our funnel metrics and create and execute on a compelling roadmap collaborating closely with design and engineering.

• Be accountable for one or more critical metrics and be responsible for improving those metrics QoQ.

• Spend time with users and in the data (we use Amplitude, of course) to understand our users deeply, where they get stuck, where they find value, why they buy and why they churn from our Free and self-serve Plus plans.

• Collaborate closely with other product teams to improve new features and product adoption – finding opportunities to grow Plus across the entire product surface area.

• Work closely with our Growth Marketing team on opportunities that span across in and out of product experiences. 

• Design, execute, and analyze experiments to optimize key growth metrics like our activation rate, engagement rate and free-to-paid conversion.

• Become a thought leader for Growth and PLG, driving best practices both internally and with our customers.

You’ll be a great fit for the team if you

Embrace the customer as part of the team. We believe you don’t build what the customer wants, but what the customer wants to become. To create that future, you first have to be an expert in the problem. You interact with customers directly - proxies don’t work - so you always gather first-hand feedback. If you don’t define the problem correctly, everything else is useless.

Empower everyone to be a leader. We believe teams closest to the problem are best suited to make the hard decisions quickly. We don’t institute stage gates for a reason - you are given autonomy to ensure we are always progressing forward. However, no individual alone is responsible for making every decision. To be a leader means regularly seeking out the opinions of others and giving everyone a stake in the outcome.

Inspire through storytelling. We believe it is our responsibility to motivate through memorable stories that build a deep understanding of our users' experience. You should tell stories to communicate strategy and inspire the outcomes we want to create for our customers. Building a product is about envisioning some future state, and stories can help people relate to where we are and where we are going.

Learn through frequent iteration. We believe that rapid iteration is the #1 indicator of success. You strive for a 10x vision, but you get there through 0.1 iterations. To continuously learn, you have to co-develop with customers. It may be faster to build behind closed doors, but by testing “skateboards” you can learn if you’re on the right path and gain the confidence needed to build a world-class experience.

At a minimum, you should have

• 7+ years of product management experience, ideally in growth specific environments 

• A track record of executing growth initiatives and driving key growth metrics (activation, retention, monetization, churn)

• An analytical mindset and past experience in using data to inform decisions and measure success

• Excellent communication and collaboration skills – you’ll be collaborating daily with designers, engineers,growth marketers, and product peers.

• Experience setting ambitious goals and delivering to them in a fast-changing environment, and learning + iterating quickly if the results aren’t as expected.

• A growth mindset: Always looking to test, iterate and learn and set the bar high for how we operate