Who We’re Looking For:

We're looking for a talented performance marketing specialist with a minimum of 5+ years experience managing LinkedIn Ads and Google Ads, ideally in Agency or B2B SaaS/Technology. The candidate will be keen to take the next step in their career and be excited by the prospect of working in fast paced tech scale-up. 

You will be an expert campaign manager and strategist in both Paid Search (Google Ads) and Paid Social content marketing (particularly LinkedIn Ads). Additional channel experience is desirable (e.g. Meta, Reddit, YouTube Ads). We’re looking for someone with a strategic mind, familiarity with demand generation methodology is ideal. You will be passionate about performance marketing, keeping up to date with the latest industry trends and best practices. Your primary goal will be to maximise ROI for Cognism. 

Roles and responsibilities:

• Day to day budget management
• Campaign reporting and analysis
• Insights/knowledge sharing
• New campaign creation including ad copy/creative optimisation
• Audience segmentation and targeting
• Managing day-to-day paid media operations (e.g. reviewing bidding strategies, negative keywords, audience exclusions etc.) across all paid advertising channels including but not limited to LinkedIn, Google, Meta and Youtube
• Creating (and then automating) campaign reports
• Collaborating with our Demand Generation, Customer Marketing, and Product Marketing teams to improve the quality and consistency of the campaigns

Requirements:

• Experience in Google Ads and LinkedIn Ads, additional channels like Meta Ads desirable
• Experience in a similar role, preferably within a B2B SaaS organisation.
• Demand generation mindset, ensuring we provide value for our prospects.
• Experience with any of the analytics tools would be beneficial: Salesforce, Hubspot, Excel, Dreamdata, Metadata, Cognism Prospector 
• Analytical, experimental, and data-driven mindset; this is certainly not one of those placeholder requirements
• You are energised by opportunities to learn and adopt new strategies and tactics; you are active in online communities; and you love asking tough questions
• You have at least one favourite marketing tool that you can’t work without

Benefits 

• Competitive salary dependent on level of experience 
• 25 Days Holiday plus all regular holidays and your birthday off
• Monthly Wellbeing Allowance
• Company / department social events throughout the year typically in London
• Work with the latest technology paradigms.  
• We embrace a hybrid working culture and promote flexibility, with the successful candidate based from our London office in the Shard (1-2 days a week in the office)

Note: This role is hybrid and requires attendance at our London Bridge based office on a weekly basis.