You will focus on innovating the AppleCare product line through the development of new features and the creation of exceptional customer experiences. Oversee assessment and due diligence discussions and project manage launches. You will drive initiatives mostly in EMEIA but sometimes these have global reach. Flexibility required to suit EMEIA and occasional APAC/AMR working hours. ESSENTIAL DUTIES AND RESPONSIBILITIES: - Lead product/project lifecycle including strategy, objectives, timelines, product definition and project plans. - Own all aspects of new product development and launch in region, collaborate with internal partners to ensure that strategy is aligned with the goals of AppleCare, Product Marketing, Finance and Operations. - Apply multiple methodologies to launch products and drive enhancements throughout the lifecycle. Perform Post Mortem. - Develop regional product launch schedules to ensure NPI readiness. - Own end to end product life cycle including concepts, innovation, launch & sustaining. - Build strong relationships to successfully influence and manage escalations. - Anticipate and navigate project risk throughout the life of the product launch. - Own process improvement and develop solutions that target root causes. - Represent the business in formal business requirement writing. - Key partner working with IST and BPR through the design, development, testing, cutover and production phases. This job is extremely cross-functional and requires strong and effective communication to manage, motivate and influence large teams with competing priorities.