Group Social Marketing Manager, Global Brand, Consumer Apps

Minimum qualifications:

• Bachelor's degree or equivalent practical experience
• 13 years of experience in brand marketing for a consumer product or creative agency
• Experience developing and executing social strategies from concept to execution and engaging communities
• Experience managing cross-functional or cross-team projects

Preferred qualifications:

• Experience managing complex, large-scale projects, including experience in relationship management and change management
• Understanding of and continued investment in growing skills and capabilities to lead work, develop people, and build community
• Ability to interact with both technical and business stakeholders, and all levels of an organization
• Ability to navigate ambiguity in a complex organization

As a Group Social Marketing Manager, you will drive integrated Social Marketing efforts for our portfolio of products (e.g., Search, Shopping, Gemini App, and more) across organic and paid video, display, partnerships, and activations. This role presents an unique opportunity to shape the brand strategy, narrative, and voice for Google’s rapidly growing consumer verticals.

We are a centralized global brand team that leads consumer campaigns across our Google Consumer Apps Organization. In addition to brand campaigns, we partner with Product Marketing Managers to drive brand love through strategic partnerships, creative execution, measurement, and testing. The team is dedicated to ensuring that our products and marketing materials are helpful, product-centric, authentic, reflecting the world we live in and the communities that we serve. Our ultimate goal is to drive brand love between our Google brand and the people who use our products everyday.

In this role, you will be responsible for leading the cross-Consumer Apps Marketing social outlook, driving our creator and influencer strategies from concept to execution across our portfolio of consumer products. You will lead work streams across many different product marketing teams and own external-facing responsibilities with agencies and partners in music, sports, entertainment, and media. You will be a cross-functional collaborator and partner effectively with teams across disciplines including Product Marketing, B2B Marketing, Media, PR, Legal, and Finance. Your work will safeguard and protect Google's brand day in and day out.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $214,000-$302,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

• Develop and execute the long-term social media outlook and strategy for Consumer Apps products, aligning with product marketing and brand guidelines.
• Lead the creation and execution of creator/influencer marketing campaigns to drive user engagement with new product features.
• Oversee the review and approval of all cross-product area social content, ensuring quality and alignment with company-wide social guidance.
• Provide social media expertise to product teams, offering best practices and insights on industry trends and collaborate with cross-functional teams and senior stakeholders to build a unified social outlook and influence organizational strategy.
• Use growth and measurement insights to develop business cases for opportunities where Google can innovate in the social media space.