Campaign Program Manager, Go-to-Market

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 3 years of experience in program management, marketing, or related field.
• 3 years of experience in campaign planning and execution.
• 2 years of experience in communication roles or internships.

Preferred qualifications:

• Experience working with a cross-functional team and geographically dispersed stakeholders.
• Ability to work cross-functionally and build strong relationships with stakeholders.
• Excellent investigative and problem-solving skills with an attention to detail.
• Excellent independent problem-solving capabilities.
• Excellent communication skills.

Cloud Learning Services (CLS) is revolutionizing cloud learning. We empower users of all levels with interactive labs and guided experiences to build practical skills on Google Cloud Platform and other leading technologies. Our mission is to make the cloud accessible, engaging, and enjoyable to learn.

Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

• Lead the development and execution of multi-channel go-to-market (GTM) campaigns designed to increase Google Cloud learning adoption among both B2B and B2C audiences.
• Own the end-to-end management of campaign GTM strategy, from initial brief creation and communications development, through creative and asset development and execution. This includes managing work-back schedules and representing GTM in project sync meetings.
• Monitor and analyze campaign performance metrics, delivering regular reports and actionable insights to optimize campaign effectiveness.
• Collaborate with cross-functional Google teams to ensure alignment on goals and deliverables - including Marketing, Content, Customer Training, Offers, etc. 
• Maintain close collaboration with the social media lead to ensure cohesive messaging and strategy across all channels.