Provide actionable recommendations to external game developer partners on how to grow their business by improving user acquisition, engagement, retention and monetization on the App Store. With a focus on the games category, partner with internal cross-functional stakeholders to identify growth opportunities and influence App Store product and policy decisions related to app business models and in-app monetization, supported by in-depth quantitative analysis. Support efforts to grow App Store feature adoption among the developer community, as well as the development of new feature proposals. Develop new analytical frameworks, tools and templates that deliver unique insights that only the App Store can deliver, and that enable us to partner with developers in a data-informed manner. Provide regular updates on and support deep-dives into App Store business performance as well as market and competitive intelligence, as needed.