The ASE Customer Engagement engineering team is responsible for building the platform that enables communicating with millions of customers every day, across services such as Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, Apple Wallet and more. As part of this team, you will be responsible for architecting, designing, building and maintaining the tooling frontend for internal users. The tools that you will help build enable creating different customer-facing messaging and workflows that orchestrate these messages across various communication channels - both server side and on device. As a senior member of the team, your responsibilities will include: * Collaborating with Design and Product teams to deliver excellent and consistent user experiences across the platform * Maintaining and improving scalable, flexible and reusable common UI components * Investigating and proposing architectural improvements to our web application * Frequently collaborating with partner engineering teams and users of our platform * Representing the team in cross-functional discussions to drive alignment across participants * Creating technical design documents and driving consensus across stakeholders * Driving reusability and testability of features and components across the stack, * Working closely with QA, SRE and other teams to establish quality and service reliability