At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

About the Role

SolarWinds is seeking a strategic and results-driven Senior Manager of Web Strategy & Optimization to lead the evolution of our web properties into high-performing, revenue-generating assets. This role will champion the broader web vision while managing the tactical CRO roadmap, ensuring that every element of the site, from homepage to landing pages, works harmoniously to drive engagement, conversions, and business growth.

You will play a key role in shaping the user journey, improving site experience, and implementing web best practices across teams. This role requires close partnership with marketing, UX/UI, RevOps, content, and development stakeholders to scale impact across SolarWinds’ digital ecosystem.

Key Responsibilities

Lead and execute a comprehensive web strategy that improves user engagement, increases conversion rates, and drives measurable revenue impact.
Drive a structured CRO program, maintaining a robust testing roadmap and delivering measurable improvements.
Align web initiatives with marketing, product, and revenue goals through close cross-functional collaboration.
Champion personalization efforts and optimize user journeys based on audience segments and behavioral data.
Guide continuous improvements in site UX, content structure, and performance tracking in partnership with UX, content, and analytics teams.
Establish scalable processes for testing, governance, and reporting to ensure consistent, high-impact execution.

Qualifications

6+ years of experience in CRO or web strategy; 2+ years in a leadership role.
Deep understanding of how websites contribute to funnel performance, customer engagement, and revenue growth.
Proven track record of running structured CRO and personalization programs at scale.
Familiarity with web analytics (GA4), experimentation tools (e.g., Optimizely, VWO), and content management systems.
Strong communication and stakeholder management skills, with an ability to align cross-functional teams around shared goals.
Experience collaborating with UX designers, developers, and RevOps teams.
Highly organized, analytical, and detail-oriented with a bias toward action.
B2B SaaS experience strongly preferred.

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice