About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe, and the U.S. and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information.

Since our entrance to Japanese Market in 2014, we were successfully partnered with some of the major logos in Advertising, Digital Contents, EC, Financial Service and Consumer products, that made us to transfer from the Japan Growth market to Prime segment just one year and nine months after our IPO in 2021.

About the role

We're looking for a Marketing member passionate about generating leads and driving business results in Japan via integrated channels

Responsibilities

• Develop and execute marketing programs for the purpose of increasing lead generation, product adoption across Japan markets, including:
• Identifying key industry tradeshows and events to increase marketing qualified leads
• Developing Appier-led events to generate leads on our solutions
• Collaborating with the digital lead to support and localize online lead generation programs
• Collaborate with stakeholders in sales to tailor programs to meet the needs of local sales teams
• Analytical thinking, familiar with lead conversion process, and process tracking. Able to gather findings from the results, and plan based on the findings.
• Propose and manage budget to support marketing activities in Japan
• Educate global marketing counterparts on local market needs, conditions and priorities
• Collaborate with marketing counterparts and manage with vendors to deliver quality marketing materials and experiences for clients
• Lead critical ad-hoc projects to support the company’s strategic growth levers

Qualifications:

• 3+ years of experience in BtoB marketing
• Good command of written English; fluency in Japanese
• A strategic growth mindset and excellent organizational skills

About you

• 3+ years of experience in BtoB marketing
• Experience in event marketing, nurturing, and digital
• A self-driven and creative individual with excellent communication and interpersonal skills
• Work with local and global stakeholders to align marketing plan, business plan and local market
• Strong writing/proofreading skills, and copy writing skill
• Good command of written and spoken Japanese and English
• Manage owned marketing budget and well-control budget on project basis.