At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description:
Join Nielsen's Performance Marketing team and be at the forefront of fueling global revenue growth! We are focused on strengthening our market leadership positioning and building meaningful connections with our target audience at critical moments throughout their buyer journey.
Our work directly contributes to the growth of Nielsen’s customer base, lifetime value, and overall business success. We achieve this by developing and implementing a segment-based approach with value-rich messaging across all marketing activities, from initial positioning to strategic execution and ongoing measurement.
We succeed through data-informed strategies, innovative thinking, strong creative execution, and a commitment to continuous improvement. We are a strategic partner to our Sales, Product, and Customer Success teams.
About The Job
The product marketing team drives Nielsen's market position by leveraging deep market intelligence to understand customer needs, competitive landscapes, and emerging industry trends. This team plays a critical role in achieving and maintaining product-market fit by identifying key audience segments and crafting compelling messaging, value propositions, and unique selling propositions (USPs) that resonate with our target audience. Through close collaboration with product, sales, and customer success, they ensure our product offerings are well-prepared for the market, and our commercial and customer success teams are equipped with the necessary training and materials to drive product adoption and growth.
We are seeking a data driven and result oriented VP of Product Marketing. In this role you will lead a team of global product marketers responsible for developing and executing comprehensive product launch and effective product positioning strategies that effectively communicate the value of our products and solutions to the target audience. This role empowers our sales and marketing teams with the tools and knowledge they need to achieve our growth objectives, requiring an understanding of the media and advertising industry, strategic thinking and leadership skills, and a proven track record of driving successful product launches and market penetration.
