Job Description
Markforged (NYSE: MKFG) is reinventing the $1 trillion+ worldwide manufacturing industry so that engineers can build anything they imagine while reducing environmental impact. With the market’s most robust 3D printing hardware, software and material solution, a world-class team, great customers and abundant capital, we’re well placed to continue our growth and innovation.
We are seeking an upbeat individual with a can-do attitude to join our Demand Generation team as the Senior Marketing Operations Specialist. In this role, you will be assisting with the success of our lead generation initiatives.
You will:
- Manage and support all Marketing campaign efforts in Marketo, including but not limited to:
- Creating webforms
- Lead list uploads
- Campaign creation
- QA and troubleshoot tracking issues for the above
- Manage email operations, such as:
- Creating email templates / filling template with content
- Scheduling and sending emails
- Email performance reporting
- Manage Marketo systems changes
- Coordinate and liaise with Business Systems
- Understand stakeholder needs and ensure alignment on project scope/deliverables
- Track and report out on project progress, hit deadlines, and proactively communicate changes to pre-established deadlines
- Manage system adherence
- Own and run systems trainings for relevant users
- Build reports to track lead progression flow and other processes in Marketo and SFDC
- Proactively flag areas of concern / for improvement
We're looking for someone who:
- Has 3-4 years of marketing operations experience
- Is organized, detail-oriented, analytically curious, and highly motivated to succeed in a fast- paced, deadline-driven environment
- Has experience using marketing automation, preferably Marketo
- Has experience using Salesforce CRM
- Has basic understanding of digital marketing tools such as Google AdWords, Google Analytics, Drift, etc.
- Enjoys a fast-moving environment working among engineers, software developers and creative marketers
- You want to join a team that is fun and driven to succeed
Important Note:
Although we list out what we generally look for, we are very likely missing other attributes and skills that you have that could make you a great fit, but are not currently listed. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%. The point we’re getting at, it doesn’t hurt to take a chance and apply!
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